At MEC, we believe the transformative power of the outdoors makes us better humans and drives us to do good for the planet. We are here to inspire and support everyone in getting active outside—connecting people to gear, advice, and experiences that build confidence and community.At MEC, we believe the transformative power of the outdoors makes us better humans and drives us to do good for the planet. We are here to inspire and support everyone in getting active outside—connecting people to gear, advice, and experiences that build confidence and community.MEC is an equal opportunity employer and committed to building an inclusive community of staffers.

This is a high-impact senior leadership role responsible for owning and accelerating MEC’s Québec retail business.

As Senior

Director, Retail – Québec, you operate as the regional business leader, accountable for performance across all stores and channels, while partnering closely with the Senior Vice President, Retail Operations on strategy and enterprise alignment.You will lead Québec as a distinct market within MEC, shaping multi-year growth plans, driving operational excellence, and building a high-performing leadership team. This role evolves beyond traditional regional management—expanding into strategic planning, portfolio optimization, and enterprise influence, while maintaining strong executional leadership across the store network.Own and deliver regional financial performance, including revenue growth, margin improvement, and cost control aligned to enterprise targets.Lead development and execution of the annual operating plan for Québec, including sales, labour, and productivity targets.Partner with the SVP, Retail Operations on multi-year growth strategy for the region.Drive disciplined execution through performance management, reporting, and operational cadence.Market Growth &

• Store Portfolio Strategy Shape and execute the Québec store network strategy, including:



New store opportunities and relocationsMarket optimization and trade area performanceStore format innovation aligned to customer needs Drive omnichannel performance, ensuring strong integration between store execution and digital experience.Operational Excellence &

• Performance Discipline Ensure consistent, high-quality execution across all stores, including: Customer/member experience (NPS, service levels)Inventory productivity and merchandising standardsLabour optimization and cost management Lead performance improvement initiatives, including store-level turnarounds, productivity enhancement, and operational consistency.Act as the Québec market leader, partnering with: Merchandising (assortment and product strategy)Marketing (local relevance and campaigns)Supply Chain (inventory flow and availability)Finance (performance tracking and planning)People (talent strategy and employee relations) Represent Québec’s customer, cultural, and market dynamics at the national level.Build strong succession pipelines and leadership capability across the region.Drive a culture of accountability, engagement, and continuous improvement.Champion MEC’s purpose and values, creating an inclusive, high-performance environment.Brand Presence &

• Community Connection Strengthen MEC’s presence in Québec through local partnerships, community engagement, and brand activation.Compliance &

• Quebec Regulatory Environment Compliance &

• Quebec Regulatory EnvironmentEnsure all operations are conducted in alignment with Québec-specific requirements, including:



Employment standards and employee relations practicesFrench language requirements in workplace and customer environmentsConsumer protection expectationsPrivacy and data considerationsHealth & safety standards Lead compliant operations in partnership with Legal, People, and internal experts, ensuring consistent and proactive risk management.Senior retail leader with significant multi-site operational leadership experience.Proven track record of leading large, geographically dispersed retail teams and delivering sustained performance.Retail operations and performance managementFinancial leadership, including P&L; ownership and forecastingInventory, merchandising partnership, and store productivity Demonstrated success driving sales growth, profitability, and customer experience outcomes.Quebec Market Expertise (Essential) Strong understanding of labour practices and employee relationsAbility to lead within Québec’s regulatory and cultural contextExperience managing French language requirements in operations Solid ability to influence cross-functional partners and senior stakeholders.Language Requirement Fully bilingual in French and English (mandatory).Able to lead, communicate, and operate fluently in both languages across all business contexts.Generous vacation allocation and Paid Care time (Wellness/sick)Maternity and Parental leave top-upStaff Discount and amazing deals straight from vendorsTop-notch benefit planRetirement Plan, matched contributions upPaid days to pursue outdoor activities and/or volunteer in your communityFree staff gear rental programAccess to a learning platform and educational assistance supportCareer development opportunitiesField experience days, team away days and much, much moreNote: MEC reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.The Candidate must be able to read and converse in English and French. Le candidat doit être à l’aise de lire et de converser en anglais. #

📌 Directeur Principal, Exploitation Du Commerce De Détail - Québec (Winnipeg)
🏢 MEC
📍 Winnipeg