Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon. We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix, Kt by Knix, and Mntd.

MNTD is looking for a highly entrepreneurial, commercially minded brand leader to help build the next stage of the business.You will own the day-to-day performance of MNTD while shaping how the brand shows up in the market, from growth strategy and digital marketing to campaigns, retail, partnerships, storytelling, customer experience and commercial planning.You will operate with the speed and resourcefulness of an early-stage business, while having access to the capabilities, infrastructure and expertise of the broader Knix organization.The right person is equally comfortable developing the strategy, reviewing a P&L;, briefing a creative campaign, managing an agency, evaluating paid media performance, building a retail or brand partnership and jumping in to solve an executional problem when needed.Develop and execute the annual brand and marketing strategy for MNTD, translating business goals into clear consumer-facing plans. Build a consistent marketing calendar across product launches, campaigns, partnerships, promotions, retail moments and key brand milestones. Partner with creative teams, agencies and external talent to bring ideas to market quickly while maintaining a clear and differentiated brand identity.

Develop a strong understanding of the MNTD customer and use consumer insights, performance data and cultural signals to guide decisions. Build an integrated growth plan that connects brand marketing, digital acquisition, retention, retail and partnerships. Understand the full customer journey from awareness through acquisition, conversion, retail engagement, retention and repeat purchase.

Partner with internal eCommerce experts to continually improve site experience, merchandising, landing pages and conversion. Oversee email and SMS strategy, including campaigns, lifecycle marketing, segmentation and retention. Identify and test new channels, audiences, partnerships and growth opportunities while building a disciplined approach to measurement and learning.





Balance short-term revenue opportunities with the longer-term work required to build brand awareness, customer demand and market presence. Use retail as a meaningful growth and brand-building channel, connecting physical experiences with digital marketing and broader commercial goals. Own the MNTD P&L; and understand the levers driving revenue, gross margin, marketing investment and profitability.

Build annual and quarterly commercial plans and regularly evaluate performance against them. Track the metrics that matter, including revenue, traffic, conversion, AOV, CAC, LTV, retention, retail performance, margin and marketing efficiency. Lead weekly and monthly business reviews, identifying what is working, where performance is off track and what actions need to happen next.

Make thoughtful tradeoffs across brand investment, customer acquisition, retail growth, margin and near-term revenue. Own the growth strategy across paid media, CRM, organic, retail, partnerships, creators and emerging acquisition channels. Act as the day-to-day leader for MNTD, connecting the work happening across marketing, eCommerce, retail, creative, growth, merchandising, operations and finance.

Lead agency partners across media, creative, PR, partnerships and other external disciplines, including setting expectations, managing budgets and holding partners accountable for results. Manage internal team members as well as agencies, freelancers and external partners. Work closely with retail teams to develop launches, in-store moments, activations and customer experiences that build awareness and drive revenue.

Build the team and external partner network thoughtfully as the business grows. 8+ years of experience across brand, growth, digital marketing, retail, eCommerce or general management, ideally within a consumer brand. A track record of building brands and driving commercial growth, not simply managing one marketing function. Deep understanding of digital marketing, including paid social, paid search,



CRM, creators, content and customer acquisition.

Meaningful retail experience, including understanding how physical retail contributes to brand building, customer acquisition, conversion and omnichannel growth. Strong commercial instincts and experience owning or meaningfully managing a P&L;, budget, revenue target or profitability goal.

Experience managing agencies and external partners across media, creative, PR, partnerships or related disciplines. Strong understanding of eCommerce and the digital customer journey. You do not need to be a technical eCommerce specialist, but you should know how digital businesses work and what drives conversion and retention. Comfortable using data to make decisions while understanding that not every important brand decision can be reduced to a single performance metric.

Experience helping scale an early-stage or emerging brand.

Experience building teams or functions from the ground up.

Experience with collaborations, creators, PR or experiential marketing. The posted expected hourly rate for this role represents candidates developing new skills within the position. Rewards are not just about your regular pay and monthly bonuses.

We believe rewards should support your whole life, not just your shift. permanent full time employees, we cover 100% of the premiums for extended health and dental plans from your first day. You'll also gain access to mental health support through our Employee Assistance Programs through our partners at Dialogue who provide virtual coaching, therapy, and counseling.Our Paid Parental Leave plan tops up salary to for eligible permanent, full-time employees. for permanent full-time team members. AI Disclosure StatementWe want to share that we may use artificial intelligence (AI) tools to help us screen and assess applications.

While technology helps us stay organized, every hiring decision at Knix is made by real people who care about finding the best addition to our team. Employees feel respected and supported at Knix. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community.

If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out!

📌 Director, Brand & Growth - Mntd (Winnipeg)
🏢 Knix
📍 Winnipeg