Lead strategic marketing, communications, and student recruitment at Red Deer Polytechnic, using data-driven campaigns and institutional storytelling to advance enrolment objectives.

As Director, Marketing and Communications, you will provide strategic and operational leadership across integrated marketing, communications, digital, media, and creative services. You will advise senior leadership while translating institutional priorities into audience-focused campaigns. Your work will strengthen RDP’s brand, reputation, prospective student journey, and engagement with key audiences.

Key Responsibilities

Lead integrated marketing, communications, digital, media, and creative services teams

Steward RDP’s brand and establish governance frameworks across channels

Develop data-informed recruitment strategies using research and performance metrics

Oversee executive messaging, media relations,



issues management, and crisis response

Manage division budgets and resources while driving digital engagement innovation

Requirements

Strategic leadership across marketing, communications, and student recruitment

Experience developing institutional narratives and audience-focused campaigns

Ability to use analytics and performance metrics to evaluate results

Capability to advise senior leadership on strategic communications

Strength in building government, media, industry, and community relationships

Shape Red Deer Polytechnic’s brand, recruitment strategy, communications leadership, and enrolment growth through measurable institutional marketing.

📌 Director Marketing Communications Recruitment (Sundre)
🏢 MediaCareers
📍 Sundre