Lead B2B marketing strategy, brand, and demand generation at Rodan Energy from the Mississauga headquarters, with hybrid work three days weekly.

As Director of Marketing, you will build and scale a modern marketing function reporting to the VP Sales & Marketing. You will guide brand, content, performance marketing, public relations, operations, and analytics. The mandate connects marketing with Sales, Product, and Customer Success to drive measurable growth.

Key Responsibilities

Develop marketing strategy aligned with business objectives and revenue goals

Define Rodan’s brand voice across channels and assets

Lead content, public relations, and media relations strategies

Scale multichannel demand generation across email, digital, and events





Track ROI, funnel performance, CAC, LTV, and attribution

Requirements

Eight-plus years of progressive B2B marketing experience

Experience in B2B SaaS, cleantech, or adjacent industries

Success building or scaling a contemporary marketing function

Analytical strength with marketing KPIs and budget management

Experience leading account-based marketing strategies

Bring strategic leadership, storytelling, analytics, and demand generation expertise to Rodan Energy’s measurable B2B growth.

📌 Director ofB Marketing (Winnipeg)
🏢 Germain Hôtels
📍 Winnipeg