The Director of Brand Management is a commercial business owner and the vertical lead for the Brand Management function You own category management end to end: you set the category strategy, manage the P&L;, shape the portfolio, and lead the go-to-market plans for tentpoles and innovation, working across distribution channels, Creative, Retail Marketing, Brand Marketing, Social, Creators and PR Translate insights into category strategy, claims, positioning and product briefs, and make sure they reach every channel team Manage the category P&L;: net revenue, gross margin, activities ROI and marketing investment. Build and run the base business plan, including initiatives, renovations and in-year performance reviews Lead SKU rationalization and portfolio optimization with Supply Chain, Finance and Sales, using margin, velocity, complexity and incrementality data Set the renovation roadmap and manage the life-cycle of core platforms Lead the go-to-market for tentpole moments and innovation, from concept to launch and post-launch learning Collaborate with the Innovation team for smooth transitions, and align cross-functional teams across Sales channels, E-commerce, Finance, Creative and Marketing Be the connecting point across Marketing, Creative, Retail Marketing, Social, Creators and PR. Build simple, repeatable planning and decision rhythms so channels move faster and in the same direction Lead and develop Brand Managers and build the Brand Management function as the business scales Partner with the VP of Marketing on structure, hiring and capability building Understands the brand foundation and all the marketing levers we can pull, to create GTM plans and execution that exceed expectations You will have real ownership, a seat at the table, and the chance to design the commercial engine of a premium, mission-driven brand with a team that moves quickly and cares deeply Health,



Medical & Dental Perks Hybrid & Remote Work You are an OMNI leaderYou set category direction and economics based on channel input, then work cross-functionally to brief and align every channelThis is a builder and execution role: we need someone who creates frameworks from a blank page, not someone who adapts an existing playbook, and who can go deep into the weeds to make sure we execute with excellenceLed GTM for multiple launches and tentpoles, across retail and DTC/e-commerce channels10+ years in CPG brand management, category management or general management, with at least 3 years leading people.

Pet, food, or other premium consumer categories are preferredA track record of building category strategies, PPA, portfolio strategies and SKU optimization from scratch, and being able to describe the thinking, data and decisions you personally ledStrong marketing fundamentals across all 4Ps - true generalist, who can be flexible and also lean in on comms sideProven management of a P&L; (brand, category or business unit) with direct accountability for revenue and marginA generalist with strong marketing fundamentals across all 4Ps, someone who can be flexible between commercial and comms side of the brandStrong AI capabilities: able to build agents and automate analysis and workflowsStrong collaborator, with the ability to persuade and influenceStrong influence without authority. You lead cross-functional teams through alignment, not hierarchyHighly analytical and curious: you go to the data first, ask why, and are comfortable building your own modelsClear communicator who can present to executives and simplify complexityAble to build commercial modelsSome who understands the role brand play in building the business and can lean on all brand frontsBuilds from a blank page and creates frameworks others adoptSomeone who can roll up the sleeves to get things done, and who sees opportunities in every situationIs curious about the consumer, the shopper, the numbers and the competitionIs an OMNI leader who naturally connects dots across channels and functionsIs commercially driven and thinks like an owner of the business, not only the brand #

📌 Director Of Brand Management (Winnipeg)
🏢 Open Farm
📍 Winnipeg