Lead B2B marketing strategy, brand, and demand generation at Rodan Energy from the Mississauga headquarters, with hybrid work three days weekly.As Director of Marketing, you will build and scale a up-to-date marketing function reporting to the VP Sales & Marketing. You will guide brand, content, performance marketing, public relations, operations, and analytics. The mandate connects marketing with Sales, Product, and Customer Success to drive measurable growth.Key Responsibilities:

Develop marketing strategy aligned with business objectives and revenue goalsDefine Rodan’s brand voice across channels and assetsLead content, public relations, and media relations strategiesScale multichannel demand generation across email, digital, and eventsTrack ROI, funnel performance, CAC, LTV, and attributionRequirements:

Eight-plus years of progressive B2B marketing experienceExperience in B2B SaaS, cleantech, or adjacent industriesSuccess building or scaling a modern marketing functionAnalytical strength with marketing KPIs and budget managementExperience leading account-based marketing strategiesBring strategic leadership, storytelling, analytics, and demand generation expertise to Rodan Energy’s measurable B2B growth.

📌 Director Ofb Marketing (Winnipeg)
🏢 Germain Hôtels
📍 Winnipeg