At Nature's Touch, you're not just building a career; you're joining a trailblazing team that believes in the power of collaboration, diversity, and continuous learning. Since 2004, we've been on a fast-growing journey from a small startup to a global leader in private-label frozen food manufacturing. With contemporary facilities across North America - including two plants in Canada, two in the U.and one in Mexico - we proudly supply millions of households worldwide.

What drives us is simple: a commitment to quality, innovation, and sustainability. Reporting to the VP of Sales, Marketing and PMO, the Director of Brands owns consumer marketing for the Nature's Touch brand - building, launching, and growing it across North America (Canada, the U.You'll set the strategy, shape the products, run the campaigns, and own how we show up with consumers - from research to social media. If you're an entrepreneurial, tech-savvy marketer who wants real ownership and wants to see your work on the shelf, this role is for you.

Shape product strategy and branded innovation - concepts, naming, claims, range, and pack - against revenue, margin, and velocity targets, and attend trade shows to stay ahead of markets, trends, and products Product Marketing & Launches Lead branded launches from concept to shelf, partnering with R&I;, PMO, Operations, Supply Chain, Quality, Finance, Regulatory, and Sales around clear milestones Partner with Sales on retailer programs, promotional calendars, category stories, presentations, and in-store execution that turn brand investment into distribution Campaigns & Consumer Social Media Own Nature's Touch consumer-facing social media, using consumer-targeting tools, AI, and automation to reach the right people efficiently Lead consumer and market research - usage and attitude studies, brand tracking, concept testing - and combine it with syndicated and digital data to make clear, evidence-based recommendations in collaboration with our R&I; team Manage the brand budget,



track brand financial performance, and recommend investments across campaigns, shopper marketing, consumer communications, and events based on measurable results Brief and manage creative, media, PR, research, and design agency partners, including local agencies in our APAC markets Lead, coach, and develop the Sales and Marketing Coordinator Develop and govern brand guidelines covering visual identity, voice, messaging and claims, and ensure consistent execution across packaging, digital, trade, PR, markets and languages Define and report brand KPIs - revenue, margin, volume, market share, distribution, velocity, awareness, consideration, marketing ROI, and innovation performance - to the VP and the executive team Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred Minimum 10 years of relevant brand or product marketing experience, including 5 years at the manager level Food or beverage marketing experience - required Hands-on experience in both product marketing (product plans, launches, innovation) and consumer social media - ideally in a role where you owned both Experience launching or growing a consumer brand, grounded in consumer marketing and insights Up to date on consumer-targeting technology, social media automation, and AI tools - and genuinely curious about what's next A track record of growing a brand, with accountability for a marketing budget Strong consumer insight skills - you turn research and data into clear, evidence-based recommendations Excellent written and spoken English French and/or Spanish - an asset An energetic, entrepreneurial builder who leads people, aligns senior stakeholders, and makes things happen Full-time, permanent position, Monday to Friday Based in the Greater Toronto Area (GTA), with a hybrid work model - currently in the office once every two weeks, which may move to one day a week Travel required 10 - 15% of the time, including trade shows and market visits Occasional virtual meetings with partners in APAC time zones

📌 Director Of Brands (Toronto)
🏢 Nature's Touch
📍 Toronto