This is a rare opportunity to define how a globally recognized technology brand enters, wins, and scales in some of the most energetic segments in IT — including AV/Pro AV, Edge/Networking, Data Center, and End User Compute. As Director of Segment Strategy & Go-To-Market, you won't just execute a playbook — you'll write it. Com is creating this role because of a deliberate strategic commitment to deepening its presence in enterprise buying centers and the Global 5000.

Com is positioned, sold, and remembered in the markets that matter most. You’ll sit at the intersection of market insight, product strategy, and commercial execution - serving as the segment voice within the senior leadership team and bringing an outside-in perspective that directly shapes product investment, channel priorities, and marketing spend. Define and own the multi-year strategy for high-growth buying centers - AV/Pro AV, Edge/Networking, Data Center, and End User Compute - with direct accountability for segment revenue and margin performance.

Com's Global 5000 focus and corporate priorities, ensuring your buying centers are resourced, visible, and winning.

Market

Intelligence & Buying Center Insights Influence the NPI process — ensuring new products are built with a clear buying center rationale, commercial fit, and go-to-market path. Go-To-Market Design & Enablement Equip Sales with clear plays, segment-specific messaging, and tools that convert strategy into pipeline and revenue. Lead solution-based GTM for tradeshows and channel events, ensuring StarTech.Com shows up with relevant, differentiated narratives across industries (Finance, Education, Government, Healthcare, Industrial, Corporate, Retail).

Performance

Leadership & Executive Governance Lead cross-functional quarterly business reviews — owning revenue, margin, pipeline, and execution metrics for your segments.



Drive course corrections with urgency, backed by data and commercial judgment. Serve as a senior voice in executive and leadership conversations, representing segment priorities and influencing resource allocation decisions.

You understand how AV, IT infrastructure, or adjacent ecosystems actually work - the channels, the buyers, the integrators, and the competitive dynamics - and you know how to build strategies that resonate with professionals who can spot inauthenticity immediately. You have a technical acumen and disposition. 15+ years of progressive leadership experience across product strategy, go-to-market, product marketing, or commercial leadership in technology. Proven ability to own and influence P&L; outcomes — including pricing decisions, investment prioritization, and growth planning.

Deep expertise in go-to-market strategy and solution or product marketing, with a strong track record of translating insight into revenue. TAM/SOM modeling, forecasting, and performance metrics. Strong commercial instinct and competitive positioning judgment.

Experience working across multiple buying centers simultaneously (e.AV + Data Center, or Edge + End User Compute). Com's President as part of the process — and ongoing access to senior leadership once in the seat.

What We

OfferThis role offers a competitive salary range of CAD $150,000 - $200,000 for candidates based in Canada and USD $150,000 - $200,000 for candidates based in the United States,



plus eligibility for our bonus program. Retirement savings plans About Us:We are in the business of human-centered experiences starting with yours. Not only does our commitment to the exceptional deepen relationships with our partners and customers, it also ignites connection within our team.

Com is a global leader in tech connectivity solutions, manufacturing a wide range of accessories designed to meet the demanding performance standards of IT professionals and businesses. Since 1985, the company has expanded into 28 markets across five continents, with products trusted by more than 90% of Fortune 500 companies. Com has been recognized as one of Canada’s Best Managed Companies by Deloitte for 15 consecutive years and is ranked in the top 5% of companies worldwide for sustainability by EcoVadis.

In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, StarTech.Com will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform Human Resources of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation. Com uses AI tools only for administrative support, such as transcribing interview notes and organizing candidate details into standardized prescreening and interview templates.

All hiring decisions are made by our Talent Acquisition team and Hiring Managers. Candidate information is collected and used solely for recruitment purposes in compliance with applicable privacy laws. This employer is required to notify all applicants of their rights pursuant to federal employment laws.

📌 Director, Segment Strategy & Go-To-Market (Winnipeg)
🏢 StarTech.com
📍 Winnipeg