Turn family searches into Silvie orders through SEO, AI search, paid media, and conversion testing in Toronto or Waterloo hybrid.

This founding growth seat at Silvie gives you direct ownership of three core acquisition channels. You will make families find, trust, and buy a product designed to help older adults stay independent at home. Working with Brand and Marketing plus product, you will build campaigns, read results, and decide where budget goes. This full time role reports to the CEO and supports the brand’s national January 2027 launch.

Key Responsibilities

Make Silvie visible across Google and ChatGPT searches

Run Meta, Google, and emerging paid channels

Evaluate targeting, creative, bids, budgets, and CAC





Develop social content and creators with Brand

Improve landing pages, offers, and checkout experiences

Requirements

Hands-on consumer or DTC brand growth experience

Ability to run SEO, paid ads, and social independently

Evidence connecting campaigns and content with performance numbers

Ability to recognize effective advertising and explain why

Comfort changing decisions when results provide new evidence

Make Silvie the trusted answer for families through measurable acquisition, social engagement, and conversion-focused growth marketing.

📌 DTC Acquisition Lead, Silvie (Winnipeg)
🏢 Pontosense
📍 Winnipeg