Turn family searches into Silvie orders through SEO, AI search, paid media, and conversion testing in Toronto or Waterloo hybrid.This founding growth seat at Silvie gives you direct ownership of three core acquisition channels. You will make families find, trust, and buy a product designed to help older adults stay independent at home. Working with Brand and Marketing plus product, you will build campaigns, read results, and decide where budget goes.

This full-time role reports to the CEO and supports the brand’s national January 2027 launch.Key Responsibilities:

Make Silvie visible across Google and ChatGPT searchesRun Meta, Google, and emerging paid channelsEvaluate targeting, creative, bids, budgets,



and CACDevelop social content and creators with BrandImprove landing pages, offers, and checkout experiencesRequirements:

Hands-on consumer or DTC brand growth experienceAbility to run SEO, paid ads, and social independentlyEvidence connecting campaigns and content with performance numbersAbility to recognize effective advertising and explain whyComfort changing decisions when results provide recent evidenceMake Silvie the trusted answer for families through measurable acquisition, social engagement, and conversion-focused growth marketing.

📌 Dtc Acquisition Lead, Silvie (Winnipeg)
🏢 Pontosense
📍 Winnipeg