Carbinox builds rugged smartwatches for people who work hard. We've sold 350,000+ watches, generated $50M+ in lifetime revenue, and built a brand that military personnel, first responders, and blue-collar workers trust every day. We're an American-designed, Shopify Plus brand doing eight figures annually across DTC, Amazon, and TikTok Shop.

We're not a startup figuring things out. We're a scaling brand looking for an experienced Email & SMS Specialist who knows how to turn customer relationships into repeat purchases and measurable revenue growth.

The Role

We are hiring a full time Email & SMS Specialist to own and optimize our email and SMS marketing channels.

Your job is to maximize revenue from our existing customer base through strategic campaigns, automated flows, customer segmentation, and continuous testing.

We're looking for someone who understands DTC ecommerce in the U.S., knows how to build effective retention strategies, and can independently execute campaigns that drive results.

Your Three Goals

1.

Increase

Email & SMS Revenue

Build and manage a strategic email and SMS campaign calendar

Develop high-converting campaigns for product launches, promotions, holidays, and special offers

Identify upsell, cross-sell, and repeat purchase opportunities

Optimize campaign performance to increase revenue per recipient and overall channel profitability

Collaborate with creative and marketing teams to develop compelling messaging and content

2.

Optimize Customer

Lifecycle & Automation

Own the full Klaviyo & Postscript ecosystem, including flows, automations, and segmentation

Build and optimize welcome, abandoned checkout, post-purchase, replenishment, and win-back flows

Develop personalized customer journeys based on purchase behavior and engagement

Continuously improve customer retention, repeat purchase rate, and lifetime value

Maintain strong email and SMS deliverability and list health

3.





Drive Performance Through

Data & Testing

Monitor and analyze Email & SMS KPIs, including revenue, conversion rates, engagement, and retention

Conduct A/B testing across subject lines, messaging, offers, timing, and segmentation

Identify opportunities to improve campaign and automation performance

Prepare performance reports with actionable insights and recommendations

Continuously test new strategies to maximize revenue and customer engagement

You're Right For This If You

Have 3+ years of hands-on Email & SMS marketing experience with U.S. ecommerce DTC brands

Have experience working with Shopify brands generating at least seven figures in annual revenue

Know Klaviyo and SMS platforms inside and out, including flows, segmentation, A/B testing, and deliverability

Have a proven track record of increasing Email & SMS revenue, repeat purchase rate, and customer LTV

Can independently build, execute, and optimize a campaign calendar

Understand direct-response copywriting and customer buying behavior

Are analytical, results-driven, and comfortable making decisions based on performance data

Think in systems, not one-off campaigns

Are resourceful, proactive, and take full ownership of your results

Move fast and thrive in a performance-driven setting

Direct experience working with ecommerce DTC brands in the U.S. is mandatory.

Compensation & What We Offer

Performance-based bonuses, with total annual compensation ranging from $50,000 to $80,000, including bonuses

100% remote, full time position

Performance bonuses tied to Email & SMS revenue and retention KPIs

Direct access to the CEO, with real autonomy and ownership A brand with real product-market fit, established customers, and strong momentum The opportunity to own and scale two of the most important revenue channels in the business

We are only considering candidates with direct experience in the U.S. ecommerce DTC space. If you do not meet this requirement, please do not apply.

📌 Email and SMS Specialist (Winnipeg)
🏢 Carbinox
📍 Winnipeg