About UsDyson is a global technology enterprise. Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto, where we’ve been recognized as one of the top employers to work for. In recent years, we’ve expanded our reach and grown exponentially across many teams, from digital and direct, to field sales, and our growing number of Dyson Demo stores.

About

UsDyson is a global technology enterprise. Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto, where we’ve been recognized as one of the top employers to work for. In recent years, we’ve expanded our reach and grown exponentially across many teams, from digital and direct, to field sales, and our growing number of Dyson Demo stores. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.

About The

RoleDyson Canada is seeking a strategic, commercially driven, and highly collaborative Marketing Manager, Home to join the Marketing team on an 18-month fixed-term contract. Reporting to the Head of Marketing, this role leads the marketing strategy and execution for Dyson Canada's Home portfolio, including Floorcare, Environmental Care, and future Home innovation categories. The successful candidate will be responsible for developing and executing end-to-end marketing plans that drive awareness, consideration, market share growth, and commercial performance.

This role owns the complete 360° go-to-market strategy for new product launches, category campaigns, and commercial activations, partnering closely with Sales, Media, PR, E-Commerce, Retail Marketing, Global, and U.The ideal candidate combines strong brand and commercial marketing expertise with analytical rigor, exceptional project management skills, and a passion for bringing creative products to market. Lead the Canadian marketing strategy for Floorcare, Environmental Care, and emerging Home technology categories. Develop annual category plans aligned with commercial objectives,



consumer insights, and global strategic direction.

Product

Launches & Go-to-Market Planning Coordinate launch activities across media, PR, retail, e-commerce, CRM, social, experiential, and in-store channels. Manage launch timelines, milestone tracking, stakeholder alignment, and post-launch performance reviews. Ensure flawless execution of all new product introductions and seasonal campaigns.

Commercial & Business Planning Develop category forecasts, demand assumptions, and commercial performance projections. Present and demonstrate upcoming Dyson innovations to third-party retail partners and internal teams, building excitement and driving product listings and sales. Partner with Sales and Finance teams to identify risks, opportunities, and corrective actions.

Own Home category marketing budgets and investment planning. Evaluate marketing investments to ensure optimal return on investment. Work closely with Finance to track spending and recommend investment reallocations based on business performance.

Lead relationships with external agencies, creative partners, production vendors, and specialized suppliers. Oversee asset production and campaign implementation across all consumer touchpoints. Ensure all stakeholders are aligned on launch priorities, timing, messaging, and performance objectives.

National Media Team Retail Marketing Team

Sales Field Team National Account Managers (NAMs) Marketing Team Global Category and Marketing Teams Performance Analysis & Reporting Monitor category performance, marketing effectiveness, and sales results. Analyze market share trends, retail performance,



competitive activity, and campaign outcomes. Develop executive-level presentations and recommendations for senior leadership.

Drive a culture of performance measurement and continuous improvement. Minimum 5-10 years of experience in Brand Marketing, Product Marketing, Category Management, or Marketing Management roles.

Experience leading consumer product launches and integrated marketing campaigns. Strong commercial acumen with experience in forecasting, pricing strategy, and budget ownership. Able to work onsite 5 days per week to support collaboration, launch planning, and cross-functional execution Strong strategic thinking and business planning capabilities.

Excellent project management and organizational skills. Strong analytical skills with experience interpreting market and business data. Ability to influence across local, regional, and global organizations.

Advanced Microsoft

Excel and PowerPoint skills. Bachelor's degree in Marketing, Business, Commerce, or a related field. MBA or advanced business education is considered an asset.

Salary: $112,000-$140,000 annually + bonus opportunity Company Paid Life Insurance and Accidental Death and Dismemberment (AD&D;) Short-Term and Long-Term Disability Competitive Paid Time Off including Floater Holiday, Sick, and Vacation Time Generous Maternity Leave Program Employee Assistance Program Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity. #

📌 Fixed-Term Marketing Manager, Home (Winnipeg)
🏢 Dyson
📍 Winnipeg