We are seeking a highly experienced Search Engine Optimization Manager to lead North American SEO & GEO programs while supporting global SEO initiatives across the organization. This role is designed for a strategic, data-driven SEO leader with deep expertise in technical and content SEO, enterprise-level operations, and cross-functional program management. Oversee all in-house SEO and GEO programs for North America.

Support other global SEO initiatives in partnership with international teams. Identify, evaluate, and prioritize new SEO/GEO opportunities for business growth. Coach and develop the SEO team to meet industry benchmarks and elevate operational excellence.

Establish prioritization frameworks and work with cross-functional partners (IT, Product, Publishing, Content, Social) to unblock implementation and accelerate delivery. Manage day-to-day SEO/GEO operations, including program tracking at an item/deliverable level. Maintain delivery and implementation trackers across technical and content pipelines.

Flag and elevate blocked or delayed implementation items (technical or content). Maintain a technical backlog of SEO improvements, new CMS features, and bug fixes. Analytics, Reporting & Performance Own end-to-end reporting for SEO/GEO performance and business impact.

Analyze data (traffic, rankings, conversions, engagement, logs, crawlability) to identify opportunities. Build and deliver executive-level presentations for cross-functional and leadership teams. Monitor and report on the impact of all SEO recommendations in partnership with SEO Product.

Content SEO & GEO Operations Manage GEO/SEO content strategy and day-to-day operations. Work cross-functionally with Marketing, Publishing, and Content SEO teams to support BAU initiatives.



Maintain content delivery and implementation trackers to ensure quality and timeliness.

Establish and enforce Content QA processes.

Support Social

Media team with GEO-focused social posts and content strategy. Partner with SEO Product and Social teams to deliver comprehensive GEO impact initiatives. Maintain and govern SEMRush workspaces, projects, keyword sets, and prompt tracking.

Other enterprise‑grade SEO technologies Minimum 8+ years of SEO experience in Retail, eCommerce, or Finance/Insurance at an enterprise level. 3-5 years of experience leading teams within a direct report or project management capacity. Demonstrated success in driving exceptional organic performance and business results. Strong technical SEO knowledge including crawlability, indexation, site architecture, schema, Core Web Vitals, and log analysis.

Solid understanding of content SEO, editorial optimization, GEO localization strategies, and content governance. Hands‑on experience with AEM or other enterprise CMS, as well as strong foundational knowledge of HTML and networking concepts. Comfortable with data analysis, forecasting, reporting, and creating C‑suite‑ready presentations.

Experienced in Agile methodologies and working with JIRA for sprint planning and issue management. Excellent communication and storytelling abilities for executive‑level audiences.



Outcome‑driven mindset focused on measurable impact and continuous improvement.

We’ll recognize and support you in a versatile environment where well‑being and inclusion are more than just words.

Le poste annoncé correspond à une vacance existante. 92,900.00 CAD - $142,900.00 CAD Les employés ont également la possibilité de participer à des programmes incitatifs et de recevoir une rémunération liée à la performance de l’entreprise et des individus. Le salaire réel variera selon les conditions du marché local, la région géographique et les facteurs propres au poste, tels que les connaissances, les compétences, les qualifications, l’expérience et la formation. Manuvie offre aux employés admissibles une vaste gamme d’avantages sociaux personnalisables, notamment une assurance soins médicaux, soins dentaires, santé mentale, soins de la vue, invalidité de courte et de longue durée, assurance vie et assurance DMA, assurance adoption, de maternité de substitution et de soins médicaux non urgents ainsi que des programmes d’aide aux employés et leur famille.

Nous proposons également aux employés admissibles différents régimes d’épargne-retraite (y compris des régimes de rente et un programme international d’actionnariat assortie de cotisations patronales de contrepartie) ainsi que des ressources en matière d’éducation et de conseils financiers. Nous utilisons des technologies de données et d’analytique, telles que l’intelligence artificielle (IA), ainsi que des outils de traitement automatisé pour analyser et traiter les renseignements que vous nous fournissez ou que des tiers nous transmettent dans le cadre du processus de demande.

📌 Full-time SEO Manager (Winnipeg)
🏢 Société Financière Manuvie
📍 Winnipeg