Lead global paid search through Value-Based Bidding and AI-driven strategies at Okta, integrating campaigns with enterprise Martech systems. This role is global and analytical.Okta seeks a Global Paid Search Marketing Manager for its Global Digital Acquisition Team. You will evolve the search portfolio beyond lead-generation metrics toward downstream pipeline value. The work spans Google Ads, Bing Ads, statistical testing, CRM integration, and marketing automation.Key Responsibilities:

Develop comprehensive AI-driven paid search strategiesImplement Value-Based Bidding models tied to pipeline valueDesign A/B and multivariate tests for statistical significanceIntegrate campaigns with CRM and marketing automation platformsAudit account architecture for query bleeding and cannibalizationRequirements:

BA or BS in an analytical or related fieldThree to five years managing enterprise full-funnel paid searchExperience with VBB and offline conversion feedback loopsExpertise in Google Ads, Bing Ads, Salesforce, and Marketo or EloquaStrong analytical and project management skillsBring paid search, AI, VBB, experimentation, and Martech integration expertise to Okta’s global digital acquisition team.

📌 Global Paid Search Marketing Manager (Winnipeg)
🏢 Okta
📍 Winnipeg