Drive ecommerce growth at DAVIDsTEA from Montreal or remotely in Canada, focusing on conversion optimization, paid media, and lifecycle marketing.As Growth Marketing Director, you will own site conversion, demand capture, and lifecycle marketing. Your scope includes testing landing pages, offers, and checkout flows while improving acquisition efficiency and customer lifetime value. You will also guide retention programs and marketing specialists.Key Responsibilities:

Own site experience, PDP optimization, and checkout flowBuild A/B and multivariate testing roadmapsManage paid media budgets, agencies, tracking, and attributionLead branded search, paid social, SEO, and AEO experimentationDevelop email, SMS, lifecycle, and Frequent Steepers programsRequirements:

Seven or more years in growth, performance, lifecycle, or digital marketingExperience managing significant paid media budgetsFluency across paid media, SEO/SEM, email, and BI toolsAbility to interpret dashboards and conduct cohort and LTV analysisExperience managing campaigns and cross-functional stakeholdersBring conversion, acquisition, and retention leadership to DAVIDsTEA’s growing ecommerce and specialty tea business.

📌 Growth Marketing Director Ecommerce (Winnipeg)
🏢 Republic Bank Careers
📍 Winnipeg