Drive ecommerce growth at DAVIDsTEA through site conversion, demand capture, and lifecycle marketing from Montreal or remotely across Canada. Lead testing, media, and retention.As Growth Marketing Director, you will own conversion and demand capture for DAVIDsTEA’s ecommerce business. Your scope includes PDP optimization, checkout flow, paid media, SEO, email, SMS, and loyalty.

You will translate performance data into action while managing agency and team relationships.Key Responsibilities: Own site experience, PDP optimization, and checkout flowBuild A/B and multivariate testing roadmapsManage paid media budgets, attribution, and agency performanceLead SEO, AEO, branded search, and paid socialDesign lifecycle and Frequent Steepers retention programsRequirements: Seven or more years in growth or digital marketingExperience managing significant paid media budgetsFluency across paid media, SEO/SEM, and lifecycle marketingAbility to interpret dashboards and cohort or LTV analysisMontreal or Canadian remote location with travel abilityShape DAVIDsTEA’s ecommerce growth through conversion testing, performance marketing, lifecycle strategy, and data-led customer retention.

📌 Growth Marketing Director Ecommerce (Winnipeg)
🏢 IFS
📍 Winnipeg