Drive ecommerce growth at DAVIDsTEA from Montreal or remotely in Canada, focusing on conversion optimization, paid media, and lifecycle marketing.

As Growth Marketing Director, you will own site conversion, demand capture, and lifecycle marketing. Your scope includes testing landing pages, offers, and checkout flows while improving acquisition efficiency and customer lifetime value. You will also guide retention programs and marketing specialists.

Key Responsibilities

Own site experience, PDP optimization, and checkout flow

Build A/B and multivariate testing roadmaps

Manage paid media budgets, agencies, tracking, and attribution

Lead branded search, paid social, SEO, and AEO experimentation

Develop email, SMS, lifecycle, and Frequent Steepers programs

Requirements

Seven or more years in growth, performance, lifecycle, or digital marketing

Experience managing significant paid media budgets

Fluency across paid media, SEO/SEM, email, and BI tools

Ability to interpret dashboards and conduct cohort and LTV analysis

Experience managing campaigns and cross-functional stakeholders

Bring conversion, acquisition, and retention leadership to DAVIDsTEA’s growing ecommerce and specialty tea business.

📌 Growth Marketing Director Ecommerce (Winnipeg)
🏢 Republic Bank Careers
📍 Winnipeg