Lead growth marketing for DAVIDsTEA from Montreal or remotely in Canada, using conversion optimization and lifecycle strategy to drive measurable growth.

As Growth Marketing Director, you will own site conversion, demand capture, and lifecycle marketing for DAVIDsTEA’s retail and e-commerce business. You will guide testing, paid media, SEO, email, SMS, and retention programs. The role includes managing agency relationships, budgets, attribution, and a small team of marketing specialists and analysts.

Key Responsibilities

Own site experience, PDP optimization, and checkout flow

Build A/B and multivariate testing roadmaps

Manage paid media budgets, agencies, tracking, and attribution

Develop email, SMS, lifecycle, and loyalty strategies

Mentor and manage marketing specialists and analysts

Requirements

Seven or more years in growth or digital marketing

Experience managing significant paid media budgets

Fluency across paid media, SEO, email, and lifecycle marketing

Ability to interpret dashboards and cohort or LTV analysis

Experience running structured A/B and multivariate tests

Bring growth marketing leadership, data fluency, and retention expertise to DAVIDsTEA’s expanding specialty tea business.

📌 Growth Marketing Director (Winnipeg)
🏢 Research Council
📍 Winnipeg