While Salt is supporting Mint with the recruitment process, the successful candidate will be employed directly by Mint and will receive Mint’s perks, advantages, and employment terms.We’re an independent creative agency made up of culture creatures with multidisciplinary expertise across all major marketing disciplines.Guided by core structure, we build bespoke teams to collaborate on our client’s individual business problems to produce creative work that makes a positive impact on culture and the future.We are respectful, honest, transparent, inclusive, social and good to each other.Advertising, Design & Branding, Strategy, Social, Digital, Content, Experiential, PR and Talent & Influencer.Strategy Director to guide and mentor a team of strategists and analysts and lead our agency’s strategic planning efforts.

The Strategy

Director will help us grow relationships with our clients and become their trusted advisor as well as collaboratively lead teams to deliver bold and effective work.Reporting to the Managing Partner, this person will play a senior role on the team developing and implementing strategic plans for our clients that align with their business goals and objectives.Accountable for the agency’s strategic product, ensuring all work begins with a strong, insight-led foundation that fuels bold, category subverting ideas.Develop messaging frameworks, content and connections plans that showcase how the brand strategy is communicated across platforms; and shepherd through the creative.Design and facilitate brainstorming sessions, collaborative workshops, extensive strategy and tactical planning exercises where needed.Lead research (including methodology design and moderation,



as needed) to uncover insights, segmentation, creative feedback, etc.Help clients understand and feel safe to embrace bold, category-disrupting creative work that gets noticed and drives results.Own our measurement approach, establishing plans prior to kick off with real-time analysis, optimization and post program reporting with future recommendations.Develop new strategic approaches and tools rooted in AI that can be leveraged across projects.Participate in new business development, owning the strategic product and actively participating in the creative development process.Build relationships with senior clients to shape brand, marketing, and cultural strategies that unlock long-term growth.Plan and host client workshops that unlock current creative opportunities and business initiatives with current and new clients.Help clients understand and feel safe to embrace bold, category-disrupting creative work that gets noticed and drives results.As the Strategy Director, you should be: Armed with a minimum 7-10 years experience in Brand and Comms Strategy in a creative, integrated agency environment creating impactful work; specifically a background in integrated planning (digital, social, content, audio, experiential, pr).An analytical and creative thinker, with understanding of best practises in multiple channels.Highly organized, agile, and proactive to excel and multi-task in the fast paced agency environment.Fully fluent in English; other languages considered a plus.Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs.

📌 Head of Business Planning (Winnipeg)
🏢 Mint
📍 Winnipeg