Vancouver· Full-timeMost marketers pick one side: creative or analytical.

Total

Life is a national behavioral health telehealth company built for adults in their later years.

We offer therapy in all 50 states and DC through 200+ licensed clinicians, and we accept Medicare and most major insurance plans, so care is affordable for the people who need it most. Our audience is one of the most underserved, and most overlooked, in digital marketing. We are now entering our next phase of hypergrowth, and we need a technical leader to build what comes next.We're hiring our Head of Digital Marketing to own paid acquisition end to end: strategy, creative, launch, optimization, and reporting.

You know the ad is only half the jobAn AI-powered creative engine. You'll use AI tools to generate, version, and test ad creative and copy at volume, and you'll build a system that keeps every asset organized and findable so the library becomes a compounding advantageReporting the team actually uses. You'll run a steady pipeline of experiments on audiences, hooks, offers, and pages, document what works, and kill what doesn't quicklyStaying ahead of the platforms.

Algorithms, ad policies, and tools change monthly.



You'll know before your competitors do and adjust before performance slipsRequirements You've personally run and scaled paid campaigns on Meta, Google, and TikTok, and you can show us results with real numbersYou get as excited about a beautiful ad as about a 20% drop in cost per acquisition, and you think the two are connectedYou live in the data: attribution, cohorts, funnel conversion rates, and the story behind a spreadsheetYou already use AI tools daily for creative, copy, analysis, or automation, and you're always trying recent onesYou tinker.

Experience marketing in healthcare, telehealth, or another regulated category, including HIPAA-safe tracking and health ad policies on Meta and GoogleExperience reaching older adults or their adult childrenComfort with landing-page builders, WordPress, HubSpot or similar CRMs, GHL, and analytics tools such as GA4 and Looker StudioBenefits Your work gets older adults to mental health care they'd otherwise go without, and you'll see the impact in patients bookedYou'll have real ownership: your strategy, your stack, your testsYour playbook will shape the company as we expand into new services and statesCompetitive compensation with salary, performance bonus and equity! #

📌 Head Of Digital Marketing (Winnipeg)
🏢 Total Life
📍 Winnipeg