Lead growth marketing for DAVIDsTEA from Montreal or remotely in Canada, using conversion optimization and lifecycle strategy to drive measurable growth.As Growth Marketing Director, you will own site conversion, demand capture, and lifecycle marketing for DAVIDsTEA’s retail and e-commerce business. You will guide testing, paid media, SEO, email, SMS, and retention programs. The role includes managing agency relationships, budgets, attribution, and a small team of marketing specialists and analysts.Key Responsibilities: Own site experience, PDP optimization, and checkout flowBuild A/B and multivariate testing roadmapsManage paid media budgets, agencies, tracking, and attributionDevelop email, SMS, lifecycle, and loyalty strategiesMentor and manage marketing specialists and analystsRequirements: Seven or more years in growth or digital marketingExperience managing significant paid media budgetsFluency across paid media, SEO, email, and lifecycle marketingAbility to interpret dashboards and cohort or LTV analysisExperience running structured A/B and multivariate testsBring growth marketing leadership, data fluency, and retention expertise to DAVIDsTEA’s expanding specialty tea business.

📌 Head of Growth Marketing - Remote (Winnipeg)
🏢 Research Council
📍 Winnipeg