Growth Marketing Manager (B2B SaaS)Remote, Canada - Full-TimeRole: Growth Marketing / Demand GenerationLocation: Remote within CanadaCompensation: Salary + Bonus + Stock Options + Health Benefits + 3 Weeks VacationTeam: MarketingReports to: Growth Manager, with direct exposure to the Senior Marketing ManagerRole Type: Individual Contributor We help businesses move money globally through a platform that includes global payments, virtual accounts, global cards, and stablecoin settlement capabilities. Through partners including Visa and Bridge, a Stripe company, Veem combines modern financial infrastructure with practical tools that make business payments faster, simpler, and more accessible. We are building the next generation of global business payments for companies navigating increasingly complex financial operations.

Own growth initiatives that directly influence pipeline, revenue, retention, and customer lifetime value. Help scale a global fintech platform serving more than 1.5 million businesses. Build and operate measurable programs across the entire customer journey.

Work closely with Marketing, Sales, and Product to solve meaningful growth challenges. Apply experimentation, automation, intent data, and AI-enabled workflows to modernize how Veem grows.

— Growth Marketing ManagerAbout the RoleVeem is hiring a hands-on, strategic Growth Marketing Manager to drive scalable, data-led growth across our B2B funnel. You will own initiatives spanning acquisition, activation, pipeline creation, revenue, retention, and expansion. This role sits at the intersection of Marketing, Sales, and Product.

Lifecycle marketing and customer expansion Marketing automation and AI-enabled workflows Analytics, attribution, and revenue performance Success requires direct ownership of pipeline quality, conversion, revenue impact, and growth efficiency. Balance strategic planning with hands-on campaign execution Use data to prioritize opportunities and improve performance Lead projects and develop team members without relying on formal authority What You’ll DoFull-Funnel GrowthOwn the growth strategy across acquisition, activation, pipeline, revenue, retention, and expansion. Drive pipeline through inbound, outbound, product-led, paid, partnership, and account-based channels.





Balance product-led growth with sales-assisted motions across different customer segments.

Demand

Generation and Paid AcquisitionBuild and optimize demand-generation, ABM, paid search, paid social, and performance marketing programs. Use ICP-based targeting and intent data to reach high-value accounts and buying groups. Develop programs for audiences across North America, Europe, and other priority international markets.

Experimentation and ConversionDesign and execute rapid experiments across the website, onboarding, lifecycle, and acquisition channels. Improve conversion across demos, trials, self-serve signups, and other key customer journeys. Develop explicit hypotheses, testing plans, measurement frameworks, and actionable recommendations.

Use behavioral and customer data to create relevant lifecycle experiences. Increase engagement, product adoption, retention, and customer lifetime value. Sales and Product PartnershipPartner with Sales on ICP definition, account targeting, messaging, lead quality, pipeline creation, and sales velocity.

Improve MQL-to-SQL conversion and alignment across funnel stages. Create transparent feedback loops among Marketing, Sales, Product, and customer-facing teams. Analytics and Marketing OperationsOwn growth reporting, attribution, forecasting, and performance optimization.

Build dashboards tracking CAC, LTV, ROAS, conversion rates, pipeline contribution, revenue, and retention. Maintain reliable measurement across marketing automation, CRM, analytics, and advertising systems. Use data to communicate results, guide investment decisions, and prioritize future experiments.

Automation and Team EnablementManage marketing automation and AI-enabled workflows or agents. Identify opportunities to use AI to improve research, campaign execution, personalization, analysis, and operational efficiency. Support and develop marketing team members through clear priorities, feedback, and shared operating practices. 4–8+ years of experience in B2B growth,



demand generation, performance marketing, revenue marketing, product growth, or lifecycle marketing.

Experience operating in a growth-stage company, ideally with approximately 100–500 employees or a comparable environment. A proven record of generating qualified pipeline and revenue, beyond top-of-funnel activity metrics. Strong understanding of B2B funnels, including lead, MQL, SQL, prospect, and closed-won stages. Hands‑on paid acquisition experience across Google Ads, LinkedIn Ads, paid search, or paid social.

Experience building lifecycle, nurture, reactivation, retention, or expansion programs. Strong working knowledge of CAC, LTV, ROAS, attribution, conversion, and pipeline reporting. Hands‑on experience with HubSpot, Salesforce, Marketo, or comparable CRM and marketing automation platforms.

Experience working with analytics tools such as GA4, Mixpanel, SQL, or similar platforms. A strategic but hands‑on working style, with the ability to prioritize and execute in an ambiguous environment.

Experience leading projects, mentoring colleagues, or managing and developing team members.

Bonus Qualifications

Strong bonus points for candidates with: Account‑based marketing and ICP‑based targeting expertise 6sense or other intent‑data platform experience Experience optimizing demo, trial, or self‑serve signup journeys Campaign experience across Canada, the United States, Europe, or other international markets Technical fluency with tracking, integrations, APIs, and growth tooling Experience marketing global payments, virtual accounts, card products, or stablecoin‑enabled financial services Pipeline generation increases across priority segments and markets. Lead quality and conversion improve from MQL through SQL and closed‑won revenue. Customer acquisition becomes more efficient, with measurable improvements in CAC and ROAS.

Website, onboarding, lifecycle, and product journeys convert more effectively. Marketing, Sales, and Product operate from shared growth priorities and reliable funnel data. Lifecycle programs contribute meaningfully to activation, retention, expansion, and customer lifetime value.

Marketing automation and AI-enabled workflows improve execution speed, personalization, and team efficiency. #

📌 Head of Growth Marketing - Remote (Winnipeg)
🏢 Veem
📍 Winnipeg