Shape integrated media strategies at Initiative through client planning, research insights, and persuasive presentations while working from the office at least three days weekly. Strong organization and communication support this manager-level opportunity.

This Media Planning Manager leads Initiative’s integrated planning product and helps ensure flawless media executions. The position develops operating procedures, evaluates media opportunities, and connects client objectives with tracking and Key Performance Indicators. It also requires collaboration across disciplines, partner agencies, and departments.

Key Responsibilities

Develop integrated media strategies and operating procedures

Prepare and present plans, proposals, and analyses

Evaluate opportunities, trends,



and issues for clients

Track client objectives and Key Performance Indicators

Influence decisions through appropriate client strategies

Requirements

Manager-level experience in integrated media planning

Ability to apply research insights to media planning

Experience presenting media recommendations

Solid organizational skills and attention to detail

Proficiency in Microsoft Office Suite

Bring strategic media planning, research application, presentation, and client-focused judgment to Initiative’s integrated media team.

📌 Integrated Media Strategy Manager (Winnipeg)
🏢 Interpublic
📍 Winnipeg