Shape customer lifecycle automation and SMS marketing at Spinrite through segmentation, testing, and performance analysis. Partner with Brand and DTC eCommerce teams.As Email & CRM Lead, you will map customer journeys, improve automated flows, and create relevant content for opted-in contacts. Reporting to the Director, Digital Marketing, you will coordinate with Creative, Brand, and DTC eCommerce partners.

Your work includes acquisition, deliverability, personalization, and program reporting.Key Responsibilities:

Map lifecycle journeys and identify automation gapsLaunch and optimize welcome and abandonment flowsGrow engaged subscriber lists through acquisition channelsMonitor sender reputation, authentication, and inbox placementReport performance and share learnings with partnersRequirements:

Three or more years managing email automation platformsExperience running email and SMS programsExperience ideally within direct-to-consumer or eCommerce businessesAbility to interpret tests and recommend next stepsStrong organization, communication, and attention to detailUse lifecycle strategy, subscriber growth, deliverability, and CRM reporting to improve Spinrite’s email and SMS programs.

📌 Lifecycle Email Sms Marketing Lead (Winnipeg)
🏢 Spinrite
📍 Winnipeg