A collective energy and ambition. Category &

• Shopper Insights Manager Position Overview The Category &

• Shopper Insights Manager is the subject matter expert on category performance, shopper behavior, consumer trends, competitive dynamics, and the retail landscape across key brands within our portfolio. This role transforms data into actionable business insights that drive strategic decision-making, customer growth, and sales performance. Leveraging advanced analytics, market research, syndicated data, and retailer-specific insights, the Category &

• Shopper Insights Manager partners closely with Brand Marketing, Customer Strategic Planning, Sales Teams, and Retail Customers to develop fact-based recommendations that support both category leadership and Church &

• Dwight's growth objectives. This role balances long-term strategic planning with day-to-day business needs, using insights to influence internal decision-making and strengthen customer partnerships.Strategic Planning Leverage shopper, consumer, and customer insights to proactively shape business strategies and growth opportunities.Develop a deep understanding of category, shopper, competitive, and retailer dynamics to inform strategic planning.Identify emerging trends and future opportunities that support marketing initiatives and customer business plans.Lead assortment, shelving, and planogram recommendations to drive category growth and sales performance.Uncover business insights that accelerate retail growth and strengthen category leadership.Identify priority customers, brands,



and growth opportunities over the next 24 months.Transform data into meaningful insights that drive business action.Utilize syndicated and retailer data sources, including NielsenIQ, Numerator, Promo Intel, Scintilla, LDIA, IRI, and other customer POS systems.Analyze consumer, category, retailer, and competitive trends to identify opportunities and risks.Monitor competitive activity and recommend actions to address market threats and capitalize on growth opportunities.Serve as a trusted expert on category performance, shopper behavior, and customer trends.Customer Engagement &

• Execution Influence customer decision-making through compelling, data-driven selling stories.Growth in distribution, market share, and share of shelf.Influence on internal strategic planning through data-driven insights.Demonstrated expertise in syndicated data, customer analytics, and category management tools.Bachelor's degree in Business, Marketing, Analytics, or a related field.2+ years of Category Management experience.Advanced analytical and data interpretation capabilities.Experience with NielsenIQ data and category management principles.Experience utilizing retailer data platforms such as Scintilla, LDIA, IRI,



or similar tools.Preferred Experience working with planogram and space management software such as JDA or equivalent.Experience presenting category and business recommendations to major retail customers.Strategic ThinkingData Analysis &

• Business InsightsCategory Management ExpertiseStrong Communication &

• Presentation SkillsInfluencing &

• Relationship BuildingCustomer FocusProblem Solving &

• Critical ThinkingAction OrientationDecision QualityPriority SettingComfort with AmbiguityCollaboration &

• Cross-Functional PartnershipIntegrity &

• TrustWhy Join Church &

• Dwight Canada? At Church &

• Dwight, you'll have the chance to make a meaningful impact through iconic brands, strong customer partnerships, and a collaborative culture focused on growth and innovation.Actual starting salary will be determined based on internal equity, relevant experience, skills, qualifications, market competitiveness, and geographic location.Comprehensive health and dental coverage from day oneWellness Spending AccountCompany-matched pension planAnnual bonus opportunityHybrid work arrangementEducational Assistance and Tuition Reimbursement ProgramsLearning and development opportunitiesEmployee Resource Groups (ERGs)Additional Information Church &

• Dwight Canada may use Artificial Intelligence (AI) tools as part of its recruitment and selection process. Church &

• Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.For more information on our company, our brands and our culture visit us at Church &

• Dwight is a world-leader in household and personal care products. Our global brands include ARM &

• HAMMER, Batiste, OxiClean, Trojan, XTRA, Nair, First Response, Spinbrush, Orajel, vitafusion, Li’l Critters, Water Pik and FLAWLESS.

📌 Manager, Category Management & Shopper Insights (Winnipeg)
🏢 Church u0026 Dwight Co.
📍 Winnipeg