Gigafest is hiring a Manager, Marketing Campaign Analytics.

Location: Toronto, Ontario

Work arrangement: Hybrid, 4 days a week onsite

Contract length: 12 months with potential for extension

Expected start date: ASAP (November 30, 2026)

⏰ URGENT: Applications closing in 48 hours - We move fast! This role fills quickly.

About the Opportunity

Gigafest is seeking an experienced Manager to lead marketing campaign analytics for a leading banking organization. You'll translate complex data into actionable insights that drive customer growth, acquisition, engagement, and retention strategies. This is a high-impact role where your analytical expertise directly influences millions of customer touchpoints and multi-million-dollar marketing decisions.

You'll own the analytics roadmap across all major marketing initiatives—from audience segmentation and targeting to campaign measurement and ROI analysis. Your ability to bridge data-driven insights with strategic business priorities will be critical to success.

Key Responsibilities

- Lead campaign analytics across acquisition, engagement, cross-sell, retention, and win-back initiatives
- Translate business and marketing priorities into analytical roadmaps and decision-ready recommendations
- Develop audience and targeting strategies using advanced segmentation and customer insights
- Evaluate campaign concepts, build business cases, and provide go/no-go recommendations with confidence
- Partner with cross-functional teams to improve decisioning and personalization strategies




- Design and maintain comprehensive campaign measurement frameworks and processes
- Apply test-and-learn methods to distinguish campaign impact and optimize performance
- Deliver recurring scorecards, dashboards, and executive-ready updates for leadership
- Identify trends in customer behavior and convert findings into strategic optimization actions

Must Haves

- 5+ years of skilled experience in campaign analytics or related analytical fields
- Demonstrated experience with campaign measurement and ROI analysis methodologies
- 3+ years of strong, hands-on experience with SQL and advanced data-analysis skills
- Proficiency in Python, R, SAS, Power BI, Tableau, or comparable analytical tools
- Proven ability to translate complex findings into clear, actionable recommendations
- Experience with large-scale marketing analytics and strategy
- Strong leadership and communication skills
- Ability to work hybrid, 4 days onsite in Toronto

Nice to Have

- Recent experience in banking, financial services, or retail sectors
- Experience developing reusable data assets and self-service dashboards
- Familiarity with campaign decisioning platforms like Pega or TSYS
- Knowledge of marketing automation and customer data platforms
- Experience with statistical testing and experimentation methodologies

Rate: $49–$65/hr CAD

⏰ APPLY NOW - This role closes in 48 hours. Reach out to [email protected] or apply directly.

View the full job posting: https://gigafest.ca/#/jobs/marketing-analytics-manager-toronto-14247

📌 Manager, Marketing Campaign Analytics (Toronto)
🏢 Gigafest Consulting
📍 Toronto