Looking for an atmosphere of trust, empowerment, respect, diversity, and communication? People come to work at Microchip because we help design the technology that runs the world. We take pride in our commitment to employee development, values-based decision making, and strong sense of community, driven by our Vision, Mission, and 11 Guiding Values; we affectionately referto it as the Aggregate System and it’s won us countless awards for diversity and workplace excellence. we did not achieve record revenue and over 30 years of quarterly profitability without a outstanding team dedicated to empowering innovation.
Our product portfolio comprises general purpose and specialized 8-bit, 16-bit, and 32-bit microcontrollers, 32-bit microprocessors, field-programmable gate array (FPGA) products, a broad spectrum of high-performance linear, mixed-signal, power management, thermal management, radio frequency (RF), timing, safety, security, wired connectivity and wireless connectivity devices, as well as serial Electrically Erasable Programmable Read Only Memory (EEPROM), Serial Flash memories, Parallel Flash memories, and serial Static Random Access Memory (SRAM). Key ResponsibilitiesProduct Strategy & Roadmap Define and maintain product line strategy aligned with market trends and customer requirements. Go-to-Market Execution Create and implement marketing plans, including product positioning, messaging, and competitive differentiation.
Drive new product introductions (NPIs), including pricing, forecasting, collateral development, and training. Provide competitive intelligence to sales teams and create tools for objection handling.
Business Development
Identify and pursue new business opportunities in target markets and strategic accounts. Collaborate with sales teams to develop account strategies and secure design wins. Build relationships with key customers, ecosystem partners, and industry influencers to expand Microchip’s FPGA footprint. Support negotiations for strategic partnerships and joint development initiatives. Support worldwide field sales and applications teams with tools, training, and competitive analysis.
Market
Intelligence. Analyze market trends, customer needs, and competitive landscape to guide product decisions.
Represent
Microchip at industry events, conferences, and customer meetings. Bachelor’s degree in Electrical Engineering or related field (MBA preferred) ~5+ years in semiconductor product marketing experience ~ Proven track record in defining product strategies, managing product lifecycle, and driving business development ~ Strong technical understanding of semiconductor architectures and applications ~ Travel Time: 0% - 25% It consists of competitive base pay, restricted stock units, and quarterly bonus payments. In addition to these components, our package includes health benefits that begin day one, retirement savings plans, and an industry leading IESPP program with a 6-month look back feature.
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[email protected] accordance with applicable laws (including human rights and accessibility legislation in Ontario), accommodation will be provided in all parts of the hiring process. Let us know what type of accommodations you require to help remove barriers so that you can participate throughout the interview process.
📌 Manager - Product Marketing (Toronto)
🏢 Microchip Technology
📍 Toronto