07 Nov
|
Blend
|
Winnipeg
Our Fortune 100 financial services client is seeking a Manager of Marketing Planning & Delivery to support their banking partner, a large Canadian national bank This role will help drive marketing campaigns from planning through delivery, coordinating creative development, stakeholders, approvals, and overall project execution within a complex, highly regulated environment Drive end-to-end marketing campaign delivery from planning and briefing through creative development, review, approval, and execution Develop and manage project plans, timelines, milestones, dependencies, deliverables, and approval workflows across multiple concurrent campaigns and workstreams Coordinate effectively across marketing, product, creative, execution, and analytics teams to keep campaigns moving forward and ensure deliverables are completed on time Partner with internal creative teams and external agencies to develop campaign assets and ensure work progresses efficiently through each stage of production Brief creative teams and agencies with transparent objectives, requirements, timelines, and stakeholder expectations Manage creative review and revision cycles, consolidating feedback and ensuring final deliverables meet campaign objectives and brand standards Perform final creative quality assurance prior to execution, with strong attention to detail across messaging, content, formatting, brand alignment, and required approvals Coordinate stakeholders across marketing, product, creative, analytics, execution, compliance, and other business functions to maintain alignment throughout the campaign lifecycle Maintain clear communication around project status, decisions, action items, risks, dependencies,
and next steps Support the planning and execution of customer engagement marketing programs and campaigns across multiple channels and touchpoints Collaborate with marketing and customer journey teams to translate business objectives and customer needs into actionable campaign plans Coordinate campaign development across multiple workstreams while ensuring alignment to broader marketing priorities Support the development and deployment of creative assets while ensuring consistency with brand guidelines and visual identity standards Help identify opportunities to improve campaign processes, workflows, and delivery efficiency within a complex corporate environment Maintain strong project documentation and follow-through to ensure accountability across internal teams and external partners Partner with analytics teams to understand campaign performance, customer insights, and opportunities for future marketing activity Review dashboards and marketing performance data to understand key trends and insights Translate data and analytics findings into actionable recommendations for campaign planning and marketing strategy Use customer, campaign, and performance insights to help identify opportunities for new or enhanced marketing campaigns This role requires data literacy rather than technical analytics expertise; SQL, Python, data engineering,
or software development experience is not required Ensure campaign execution follows applicable brand, regulatory, compliance, and risk requirements Navigate complex approval processes and ensure appropriate stakeholders review and approve campaign materials before execution Support effective day-to-day operations and adherence to applicable business controls and risk management practices Experience with lifecycle marketing, customer journey initiatives, next-best-action strategies, or trigger-based campaigns is a plus Strong experience managing end-to-end marketing campaigns and creative projects from planning through execution 4+ years of experience in marketing, creative project management, campaign management, marketing operations, or a related field Experience supporting financial services clients within a creative agency environment is also highly relevant Demonstrated experience coordinating creative development, agency relationships, review cycles, revisions, approvals, and final delivery Exceptional attention to detail with the ability to conduct final creative QA before execution Experience briefing internal creative teams or external agencies and managing work through multiple rounds of review and approval Strong creative project management and campaign delivery skills Exposure to Agile methodologies or similar project management approaches is a plus Strong understanding of marketing campaign development and execution Comfortable interpreting marketing dashboards and performance data and translating insights into actionable recommendations Excellent written and verbal communication skills with the ability to clearly communicate project status, risks, decisions, and next steps
📌 Marketing Campaign Execution Manager (Winnipeg)
🏢 Blend
📍 Winnipeg