Position Summary The Marketing Coordinator is responsible for supporting two regional airline brands: Perimeter Aviation and Bearskin Airlines. We’re looking for an organized, resourceful, and proactive marketer who takes initiative and enjoys bringing projects to life. You confidently manage competing priorities and have a passion for marketing execution, from coordinating campaigns and managing email marketing to overseeing merchandise, signage, and working with external suppliers.

As the Marketing Coordinator, you’re a detail-oriented problem-solver who takes ownership of projects, anticipates next steps, and sees things through to completion. Reporting to the Director of Marketing and Communications, you’ll collaborate closely with colleagues across marketing, revenue management, operations, and other departments to support a wide range of marketing initiatives while ensuring projects are delivered on time, on budget, and aligned with our brands.

Personal Characteristics

- Organized and detail-oriented. You can manage competing priorities, keep track of the details, and ensure nothing falls through the cracks.
- Proactive and resourceful. You anticipate next steps, identify potential challenges, and find solutions rather than waiting for direction.
- A robust communicator. You're comfortable working with colleagues, suppliers, and external partners to coordinate projects and keep everyone informed.
- Accountable and dependable. You take ownership of your responsibilities, follow through on commitments, and see projects through to completion.
- Adaptable and collaborative. You enjoy working in an environment where priorities can shift, and you're willing to jump in where needed.
- Brand-conscious. You understand the importance of consistency, quality, and attention to detail across every customer touchpoint.
- High level of respect, understanding and regard for First Nations, Inuit, and Métis communities.

Key Responsibilities and Accountabilities

Marketing Project Coordination

- Coordinate marketing projects from initial planning through production, implementation and completion.




- Develop and maintain project schedules, track deliverables, and ensure deadlines are met.
- Collaborate with internal departments and external suppliers to gather requirements, coordinate activities, and move projects forward.
- Proactively monitor project progress, follow up on outstanding items, and identify solutions to keep projects on track.
- Obtain quotes, coordinate purchasing, and track project expenses against approved budgets.
- Coordinate marketing materials, merchandise, signage and logistical requirements for sponsorships and community initiatives.

Brand, Merchandise and Production

- Support the development, coordinate the production, installation and distribution of signage, advertising materials and other branded assets across company locations.
- Manage branded merchandise programs, including product sourcing, ordering, inventory, distribution and online merchandise store administration.
- Liaise with printers, designers, installers, and other suppliers to coordinate production and delivery.

Digital Marketing

- Maintain, update and test website and app content and functionality, supporting ongoing development and improvements to ensure accuracy, usability, and performance.
- Plan, coordinate, and execute email marketing campaigns for both brands including promotional campaigns, newsletters, customer communications and automated email journeys.
- Manage email marketing platform (Active Campaign), including audience segmentation, contact lists, campaign scheduling, testing and deployment.
- Coordinate passenger surveys and customer feedback initiatives, including survey development, distribution, response tracking and reporting.
- Analyze results, identify trends and opportunities for improvement,



and prepare summaries to support customer experience initiatives and business decisions.
- Assist in coordinating digital advertising and campaign deliverables with external partners.
- Assist with tracking marketing performance, preparing reports, and maintaining campaign documentation.
- Coordinate creative assets, advertising placements and production requirements for marketing campaigns.
- Actively participate in the Company’s Safety Management System.
- Perform additional duties as assigned.

Minimum Education, Experience and Certifications

- Post-secondary education in Marketing, Communications, Business Administration, or a related field.
- 3 years of experience in marketing coordination, project coordination, or a related role.
- Strong organizational, communication, writing, and problem-solving skills, with the ability to independently manage multiple projects and priorities.
- Experience coordinating suppliers, production, purchasing, and budgets.
- Experience executing email marketing campaigns, including segmentation, automation, and performance reporting.
- Proficiency in Microsoft Office 365 and familiarity with project management tools, content management systems, and digital marketing platforms.
- Experience with branded merchandise, signage, and print production is considered an asset.
- Digital advertising certifications (Google Ads, Google Analytics, etc.) considered an asset.
- Indigenous and Cultural Awareness Training considered an asset.
- Must be able to obtain and maintain any applicable transportation security clearances and additional authorizations.

Working Conditions

- Physically able to perform all listed job duties.
- Travel by aircraft and other means as required by role.
- Office-based role with some travel required (including air and water transportation).
- Ability to sit for extended periods and engage in computer-based work.
- Participation in offsite company events and sponsorship activities.

Methods and procedures described or implied in the job profile may be altered to accommodate employees.

📌 Marketing Coordinator (Winnipeg)
🏢 Perimeter Aviation
📍 Winnipeg