In-Office 90,000-$110,000 CAD base Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI. Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we're building a company that values leadership, growth, and simplicity, and we're looking for people who live those values too. About the RoleWe are looking for a Performance Analyst who turns messy growth data into transparent decisions for leadership, media, and revenue.

You own how we measure paid, organic, email, and CRM performance end to end, from clean tracking and attribution to daily/weekly insights that change what we spend, what we publish, and what we sell. You will sit at the intersection of growth, media, and revenue, and you will be expected to both analyze and improve the measurement system itself (HubSpot, UTMs, funnel tagging, dashboard hygiene). If you love digging into numbers, spotting what's broken in the data, and translating insights into actions the team can run the same day, this role is for you.

Build and run daily/weekly performance reporting for paid ads, email, organic, and funnel conversion (spend, CPL/CPDM, ROAS, leads, calls booked, attributed revenue, closed-won). Measurement, Attribution & Data Hygiene Own attribution and tracking hygiene across HubSpot, ads platforms, UTMs, Bitly/link systems, and landing pages.



Design and maintain tagging structures so we can answer: where did this lead come from, what content drove it, and what closed won.

Clean up CRM ownership, lifecycle stages, and reporting gaps that block accurate revenue attribution. Cross-Functional Performance Support Support demand gen / paid and organic teams with experiment readouts and channel performance. Help media understand which content and CTAs drive qualified pipeline and revenue.

Ad-hoc analysis for leadership (book launch, campaign pushes, channel bets) with clear recommendations. 3+ years in performance analytics, marketing analytics, growth analytics, or a closely related data/insights role. Proven experience turning multi-channel marketing and CRM data into leadership-ready insights. Hands-on HubSpot (or equivalent CRM) reporting experience, workflows, properties, attribution, and data cleanup, not just exporting CSVs.

Strong

Excel/Google Sheets; comfort with BI/dashboards (Looker, Tableau, Power BI, HubSpot reporting, or similar). You can ship a daily performance update leaders actually read.

Experience in high-growth startups, creator/media brands, coaching/education, or B2B SaaS. including spend, CPL, ROAS, and funnel quality. Email marketing performance analysis (open, click, CTR, acquisition source mix). SQL or light scripting for deeper pulls.

Why This Role

MattersAccurate measurement is how we scale paid, content, and revenue without guessing.

📌 Marketing Data Analyst (Winnipeg)
🏢 Martell Ventures
📍 Winnipeg