Job Overview The Marketing Director leads coordinated marketing efforts that strengthen brand visibility, support product growth, and connect digital activity to business goals. This role combines strategic planning, campaign execution, performance analysis, and collaboration across teams to deliver relevant experiences for customers and useful insights for colleagues.

Responsibilities

- Develop marketing plans and budgets, using research, sales priorities, and product management input to guide campaigns.
- Lead digital marketing across e-commerce, SEO, email marketing, Facebook Advertising, and Google AdWords; oversee website content using WordPress and HTML.
- Track campaign performance with Google Analytics and other analytics tools, translating results into practical improvements.
- Coordinate creative work using Adobe Creative Suite and align messaging across channels. Your impact: transparent,



measurable campaigns help teams focus resources on customer needs.

Experience Required: Bring practical marketing, research, budgeting, and analytics capabilities to plan campaigns, manage priorities, and evaluate results. Communicate clearly and collaborate with colleagues to connect product, sales, and digital work.

Preferred: Experience leading digital marketing, e-commerce, SEO, email marketing, paid advertising, website content, or creative production is advantageous, along with familiarity with Google Analytics, Google AdWords, WordPress, HTML, and Adobe Creative Suite.

Pay: $167,200.00-$188,000.00 per year

Benefits

- Casual dress
- Company car
- Company pension
- Dental care
- On-site parking

Work Location: In person

📌 Marketing Director (Ottawa)
🏢 Grandlarain
📍 Ottawa