Marketing Manager, Products and Programs (Marketing)"The best prescription I've ever given is a wish." -Jeremy Friedman, Associate Paediatrician-in-Chief, SickKids Hospital & Medical Advisor for Make-A-Wish Canada Wishes Are Medicine - a vital part of a child's treatment journey that helps restore strength, hope, and resilience. Research shows that prescribed wishes can improve commitment to treatment, reduce emergency room visits by half, and deliver lasting health advantages. Recognized as a Great Place to Work since 2023, we've also been named one of the Best Workplaces Led by Women (2025) and one of the Top 100 Best Workplaces for Giving Back (2024).

Do you want to be part of an organization that is child-focused, values employee experience and is an inspiring workplace? Meaningful opportunities to make an impact and change the lives of children with critical illnesses within your community and across Canada An attractive compensation package that includes group health and dental premiums fully covered by the Foundation and RRSP contribution matching. Annual vacation starting at three weeks and additional paid leaves such as personal days and Wish hours Employee Wellness Program and other corporate discounts Continuous learning, development and internal training opportunities Marketing Manager, Products & Programs Reporting to the Digital Marketing Director, in this role, you will lead select mass fundraising initiatives and play a key role in the integrated strategy and execution of plans in support of the corporate, community, legacy, tribute and alumni programs.

This role focuses on delivering service to our internal partners as well as data-informed campaigns to support revenue growth. full-time, hybrid, permanent Serve as the primary point of contact for corporate partner program marketing requests, partnering with the Corporate team to develop and execute marketing and communications initiatives.



Partner with the Community Partnerships team to develop and execute marketing and communications initiatives, including promoting initiatives across provinces to attract new business and support event promotion. Partner with the Legacy Giving team to develop and execute marketing and communications plans and initiatives.

Support the development and execution of the Alumni stewardship and fundraising program. Develop and execute strategies to maintain and grow relationships with external partners through which donors give to Make-A-Wish Canada, including ongoing reporting and performance tracking. Respond to and support miscellaneous marketing and communications needs as required.

Post-secondary education in business, marketing, communications, fundraising, or equivalent combination of training, education and work experience. 5 years of progressive experience in integrated marketing and advertising, with experience in non-profits and peer-to-peer fundraising events a plus. Bilingualism (French and English) is a strong asset. Strong strategic planning and revenue growth capabilities.

Hybrid work model, with 2 days in-office per week and 3 days remote. Long periods of looking at numbers, data and reports. Reasonable accommodations due to disability are available on request at any stage of the hiring process.

Our Commitment to IDEAMake-A-Wish Canada is committed to Inclusion, Diversity, Equity, and Access (IDEA). We believe that it is essential to our mission that we build a diverse, balanced, and vibrant workforce that reflects the diversity of the communities we serve and seek to serve. Our typical process includes a phone screen, one or two interviews, and reference checking, followed by an offer and a criminal background check for the successful candidate.

JOIN OUR ONLINE COMMUNITYFor more information on how you can support Make-A-WishCanada or get involved please visit our website at makeawish.

📌 Marketing Manager, Products And Programs (Winnipeg)
🏢 Canadian Inclusion
📍 Winnipeg