Imagine working at the forefront of innovation in fluid-flow technology, with over 1200 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents.

Armstrong Fluid

Technology is more than just a leader in our industry; we are a community of the brightest and most creative minds, driven by a shared mission to engineer the future and safeguard our planet.You'll be part of an agile and dynamic workplace where today's solutions are built for tomorrow's challenges.The Global Program Manager – Strategic Marketing is a foundational role within Armstrong.We are building Corporate Strategic Marketing as a function to sharpen our strategic decision-making, commercial execution, and long-term growth. This immediate focus will be on setting up global Market, Customer, and Competitive Insights program, developing deep Vertical Segment strategies for the organization, and driving top of the funnel Voice of Customer programs with our Global Offering Management teams. As we scale rapidly across geographies and product categories, our ability to understand and anticipate market forces, customer needs, and competitive moves will define our success.Market and Competitive Insights – Market sizing, trends, growth forecasting, adjacencies analysis, trends analysis, strategic shifts, competitor monitoring, RMS definitions, differentiation analysis, and positioning inputs.Customer Insights – Establishing best practices in VOC + JTBD Mapping, Customer Satisfaction + Feedback definition, Segmentation reviews, 3rd party research managementVertical strategies – end-end buildouts of Vertical Segment strategies, with transparent recommendations on org.





This role is focused on building Corporate Strategic Marketing as a foundational hire in Global Strategic Marketing team and will work closely with strategic and commercial stakeholders while influencing the development of the broader Market and Vertical Insights structure.Responsibilities:As the founding member for Global Strategic Marketing, you will be responsible for architecting and operationalizing how we collect, analyze, and activate market intelligence. You will help consolidated these insights into clear strategies of how to win as an organization with key leaders within the organization. You will directly be involved in and help shape the strategic planning process of the organization.You’ll collaborate with cross-functional leaders across marketing, product, sales, and the executive team, driving clarity in an increasingly complex landscape.Market Intelligence Strategy & System Design Build the foundational frameworks, data sources, and processes to drive scalable, repeatable, and actionable market insightsDefine and continuously refine how we track TAM/TRM etc, market growth, trends, adjacencies, and emerging opportunities.Stand up our market monitoring capabilities.

This includes secondary research, trend analysis,



and data partnerships.Ensure that all data utilized in the organization is high fidelity and aligned bottom up / top down.Ensure the correct level of granularity in data to drive business processes Inform regional market entry and expansion strategies with hard data and localized insightPartner with Product, Marketing, and Strategy teams to guide resource allocation, product portfolio priorities, and commercialization pathwaysGenerate “insight packs” that help leadership and sales teams understand market dynamics at global, regional, and vertical levels Be the voice of the market within the business—connecting market signals to internal decisionsEnable and influence senior stakeholders through compelling data-backed storytellingDrive changes in internal planning processes to be rooted in a data driven approach Qualifications:Higher education in Engineering, Marketing, Business Management, or a related field. MBA is a plus.5–10 years of experience in a Market Intelligence, Strategy, Product Marketing, or an Insights role, ideally in an industrial tech, HVAC, Construction, or other B2B company.Strong foundation in secondary research, market sizing, segmentation, and strategic analysis.Comfortable building from scratch: setting up tools, dashboards, research methods, and cross-functional processes.Bonus: Experience working in high-uncertainty environments. Startups / Scaleups, Consulting Analysis, etc.Strategic Thinking: Ability to synthesize a wide set of data into cohesive narratives.

Market Intelligence Expertise: Comfortable with market sizing and forecasting.

NTH: Knowledge of existing industry databases and connections with research organizations.Ability to craft a narrative from data vs. data dumping.Strong analytical skills and the ability to identify and resolve project-related issues.Customer and Competitive Insights Expertise: Understanding of Competitive benchmarking methods, Customer value chain analyses, Persona development, etc. #

📌 MARKETING MANAGER - URGENT HIRING (H/F) (Winnipeg)
🏢 Armstrong Fluid Technology
📍 Winnipeg