National Marketing Specialist- Campaign Management A Global Leader in Electrical DistributionRexel is a world leader in the electrical distribution market, operating in 18 Countries and leveraging a network of 1950 branches and 27000 employees. We provide innovative electrical solutions and equipment for the industrial, residential and commercial sectors. As the energy evolves, our business is transforming alongside it.By collaborating closely with our customers and partners, Rexel is dedicated to delivering exceptional value to our employees, customer and stake holders alike.

Together we are building sustainable performance and shaping a better future.Rexel Atlantic, Rexel Utility, Westburne, Nedco, LTL, Talley, Jacmar and TC360.Westburne is much more than electrical products. We are Canada’s market leader in energy solutions, renewables, lighting, wire & cable, automation and connected network solutions. We have access to the best partners in the industry and we go above and beyond to help our customers and partners grow.Westburne is looking for a National Marketing Specialist who can execute confidently, understands B2B distribution, and can translate strategy into disciplined delivery.

This role reports to the National Marketing Manager and is accountable for campaign execution, multi-channel support across a national network, and loyalty program management. You support supplier programs, digital performance, content execution and the mechanics required to deliver measurable outcomes. You understand digital channels, B2B marketing mechanics, and loyalty program operations.

You can translate strategic direction into actionable tasks, manage stakeholders, support partner programs and ensure campaigns are delivered correctly and on time.

Marketing

Operations & Partner Support Manage and assist in Westburne Inbound Marketing campaign execution, including collaboration with SEM, Social, SEO, CRM,



Instore and Partnership teams.Support go-to-market planning for supplier programs, product launches and seasonal initiatives.Create SEO friendly contentMaintain robust stakeholder relationships with Sales, Branch Managers, suppliers and marketing partners.Maintain campaign documentation, tracking sheets and performance logs.Assist the National Marketing Manager to optimize campaigns using data signals, audience insights and performance trends.Coordinate with performance marketers to ensure alignment across channels.Manage Westburne’s National GMB, Response and Online reputation end-to-endSupport Westburne TV Strategy & segmentation, deployment prep and reporting.Loyalty Program Management Operate the national loyalty program end-to-end .Manage member onboarding, communications, rewards catalogue updates and point redemption workflows.Develop monthly and quarterly program reporting to highlight performance trends.Ensure program accuracy, data cleanliness, fraud prevention checks and audit readiness.Strong execution capability across digital marketing channels.Knowledge of B2B marketing, distribution dynamics and channel partner programs.Understanding of key performance metrics, including conversions, CVR, CTR, ROAS and funnel stages.Experience with CRM platforms, segmentation, basic automation and reporting.Working knowledge of SEO, content creation and web optimization.Ability to manage stakeholders and maintain cross-functional alignment.Rexel does not use artificial intelligence (AI) tools to make final hiring decisions. Where technology is used (for example, to schedule interviews or manage applications), assessments and hiring decisions are made by our hiring team members in accordance with applicable privacy laws and our commitment to a fair and transparent recruitment process.Weprovidecompetitivecompensation,comprehensivebenefitsplans,andpensionplans,alongwitharemarkablerangeofcareeropportunities - whether advancing in your current field or exploring something entirely new. If you are motivated, we will help you find the career path that suits you.

📌 National Marketing Specialist- Campaign Management (Winnipeg)
🏢 Westburne
📍 Winnipeg