Own Google Ads strategy remotely at Sweat Pants Agency, using attribution analysis and full-funnel thinking to measure genuine business growth.As a Paid Search Strategist, you will own DTC and eCommerce Google accounts end to end. You will manage Search, Shopping, PMax, Demand Gen, and YouTube while advising clients directly. The work includes Merchant Center, GA4, GTM, tracking, landing pages, and incremental measurement.Key Responsibilities:

Own Google accounts, budgets, strategy, buying, and client communicationAudit campaigns, search terms, bidding, feeds, pages, and trackingSeparate brand and non brand performance for accurate reportingDiagnose funnel bottlenecks and build needed solutionsTest incremental impact through geo holdouts and attribution analysisRequirements:

Hands on Google Ads experience with meaningful DTC spendDemonstrated Shopping and PMax results using CPA and ROASFluency across Search, Shopping, PMax, Demand Gen, and YouTubeWorking knowledge of Merchant Center, GA4, and GTMAbility to communicate in English during US Eastern hoursBring Google Ads expertise, skeptical measurement, and ownership across the funnel to Sweat Pants Agency’s client accounts.

📌 Paid Search Strategist Google Ads (Winnipeg)
🏢 Sweat Pants Agency
📍 Winnipeg