Build better healthcare together Maple’s purpose is to meet the world's healthcare needs. We’re Canada's leading on-demand healthcare platform, connecting patients with Canadian-licensed doctors, nurse practitioners and specialists. Today, we’re proud that over 8 million patients and 7,000 businesses and government partners have access to same‑day, proactive and ongoing care.

We enable people to take control of their health and push the boundaries of what’s possible every day. The roleWe're looking for a Performance Marketing Manager to own the day-to-day management, execution and optimization of paid acquisition campaigns while supporting organic acquisition through search engine optimization (SEO), answer engine optimization (AEO) and generative engine optimization (GEO). Performance marketing is a key driver of acquisition and revenue growth at Maple, and this role will help us manage investment effectively, improve performance and identify opportunities for efficient growth.

In this role, you'll manage core paid media channels, use data and experimentation to improve conversion and media efficiency, and partner with performance marketing leadership and cross‑functional teams. You'll help us identify and scale what works across audiences, creative and campaign strategies, while balancing acquisition volume with customer acquisition cost efficiency. Your responsibilitiesAs the Performance Marketing Manager, you will: Manage meaningful paid media budgets with accountability for customer acquisition cost (CAC), conversion rates and revenue outcomes.

Use Google

Analytics 4 (GA4),



reporting platforms and performance data to monitor results, surface insights and recommend next steps. Develop and run structured A/B tests across channels, audiences, creative and campaign strategies, translating results into practical improvements. Use artificial intelligence (AI) to analyze performance data and optimize campaign performance.

Support organic growth through search engine optimization (SEO), answer engine optimization (AEO) and generative engine optimization (GEO). Establish a consistent reporting and performance review cadence, and identify opportunities to scale high‑performing campaigns and acquisition opportunities. Partner with performance marketing leadership and cross‑functional teams to support growth across Maple's consumer and specialty care offerings. you'll build a transparent understanding of Maple's paid and organic acquisition strategies, target audiences, performance benchmarks and growth objectives.

You'll take ownership of day-to-day campaign management across core paid media channels, establish budget pacing and performance monitoring routines, assess existing campaigns for efficiency and conversion opportunities,



and set a consistent reporting cadence with clear insights and next steps. You'll build a structured experimentation program across channels, audiences, creative and campaign strategies; 5+ years of hands‑on performance marketing experience, ideally in a high‑growth, consumer‑focused business. Demonstrated ability to drive organic growth through SEO, AEO and GEO.

Strong analytical skills and proficiency with GA4, reporting platforms and performance measurement.

Experience using AI to analyze performance data and optimize performance.

Experience developing and executing structured A/B tests and translating results into actionable improvements.

Comprehensive health coverage: Medical, dental and life insurance because your peace of mind—and your loved ones—matter most Health spending account: Use it for professional development, wellness expenses or a one‑time boost to your retirement savings. We provide 10 dedicated days for rest, medical appointments or caregiving, so you can show up at your best Group retirement savings plan: Invest in your future with our group retirement plan Existing vacancy, full‑time Senior Director, Performance and Digital Vacation: Please note that any offer of employment is subject to a criminal record check (EPIC) and identity verification. Additional checks, including employment or education verification, may be conducted depending on the role's requirements.

Use of artificial intelligenceWe don't currently use artificial intelligence (AI) or automated tools to screen, assess or select candidates.

📌 Performance Marketing Manager (Home-based) (Winnipeg)
🏢 Maple
📍 Winnipeg