Principal SEO Specialist opportunities at Legend focus on technical SEO and organic growth across Sports brands in a hands-on setting.Legend seeks a Principal Organic Specialist with deep SEO expertise and fresh thinking. You will improve visibility, traffic, and commercial performance through technical SEO, data analysis, experimentation, and emerging AI search approaches. The role partners with Product, Engineering, and Content.Key Responsibilities:

Identify opportunities that drive organic growth and commercial performanceDevelop AIO and AEO approaches for changing search behavioursUse data, competitive intelligence, and experimentation to prioritize investmentsLead complex initiatives through strategy, execution, testing,



and optimizationShare expertise, coach colleagues, and encourage continuous improvementRequirements:

Extensive SEO experience with complex or content-heavy websitesProven measurable organic growth from personally led projectsStrong technical SEO fundamentals across architecture and indexationExperience using SEO tools and data for decisionsKnowledge of emerging AI search trends and practical testingApply technical SEO, experimentation, and AI search knowledge to shape organic growth for Legend Sports brands.

📌 Principal Seo Specialist Sports Brands (Winnipeg)
🏢 Legend
📍 Winnipeg