About KidKareThe people who care for and feed children every day have enough on their plates. Their software shouldn't add to it. For more than 30 years, KidKare has built technology for the people behind childcare and child nutrition, helping them spend less time on paperwork, compliance, and administrative work and more time focused on the children and communities they serve.

Our roots run deep in the Child and Adult Care Food Program (CACFP), a federal nutrition program that helps provide healthy meals and snacks to children and adults across the country. Today, we're building on that expertise with a growing ecosystem of software supporting childcare organizations across food program compliance, business management, career development, and licensing. We're growing into new products, new markets, and have a much bigger vision for what KidKare can do for the childcare community.

To support these goals, we're looking for a Product Growth Marketing Manager, Lifecycle & GTM Systems to build and run the engine that turns our product value into pipeline, adoption, and revenue. You’ll be involved in managing the CRM, data enrichment, prospect scoring, routing, & lifecycle marketing. You'll report to our VP of Revenue Operations and work across Product, Sales, and Customer Growth to turn every launch and feature release into measurable pipeline, adoption, and expansion.

In a given week you might ship a new CRM workflow, tune a fit-and-intent scoring model, launch a demand-gen test to a newly enriched segment, build an app telemtry guide for a feature release, fix a routing rule that's sending leads to the wrong queue, or walk leadership through what moved in the funnel and why. You'll partner closely with our Digital Marketing Manager, who owns brand, creative, content, and channel execution. Partner with product leadership to define and refine positioning and value propositions for each product and major release, grounded in customer, competitive, and market insight.

Package features into the battlecards, talk tracks, and objection handling our Sales and Customer Growth teams need, delivered inside CRM where reps actually work. CRM Management & GTM Systems Manage the CRM as the system of record for marketing and lifecycle: data model, custom properties, lifecycle stages, lead status, lists and segments, forms, and workflow automation. Maintain CRM data quality and governance, including deduplication, field standards, consistent deal stages across pipelines, and clear documentation, so Sales, Customer Growth, and leadership trust the data.

Orchestrate the GTM stack (CRM, app telemtry, data enrichment, and automation tools) so product, marketing, and sales data flow cleanly between systems.



Build and maintain enrichment workflows that close firmographic, contact, and segment data gaps, including vertical-specific sources relating to childcare, education, and food program participation data. Own lead and account routing rules, handoff SLAs, and alerts to Sales and Customer Growth, and monitor speed-to-lead and conversion by route.

Build and execute campaigns, nurture tracks, and outbound sequences against enriched, scored segments, partnering with the Digital Marketing Manager on creative and channel execution. Use customer, competitive, and market insight to surface new segments and opportunities worth testing, and maintain a prioritized backlog and a visible results log so learnings compound.

Own lifecycle programs across the customer journey: onboarding, activation, feature adoption, cross-sell and expansion, renewal, and win-back. Build behavior-triggered journeys that combine CRM email and telemetry in-app guides, driven by product usage signals rather than calendar cadence alone. Partner with Product and Customer Growth to identify adoption gaps and cross-sell opportunities across our product portfolio, and run the programs that close them.

Support maintenance of funnel stage definitions and conversion logic from first touch through closed-won, activation, and expansion. Build and own dashboards and recurring funnel reporting for RevOps and leadership, covering pipeline, conversion rates, velocity, channel and campaign performance, and product adoption. We care about great marketing, but ultimately we care about whether it drives growth. audited HubSpot data, lifecycle stages, and routing; shipped a baseline funnel dashboard; Enrichment and scoring are live and routing leads to Sales and Customer Growth against defined SLAs; and experiments ship ona steady cadence with documented results.

You'd rather ship the test than debate it. You're curious about customers, competitors, and markets and naturally find yourself asking, “Where's the opportunity here?” You read a feature release and immediately think about the segment, the trigger, the channel, and the metric. Messy CRM data bothers you, and you'd rather fix it at the source than patch it in a spreadsheet.

You think in funnels and can explain, in plain language, why a conversion rate moved.



You use AI as a force multiplier in real workflows, from enrichment and scoring to research and content variants, and you know where it helps and where it doesn't. You’re a natural collaborative and aren’t afraid to step outside of the RevOps team to work with Product, Sales, Customer Growth, and leadership. 4+ years in growth marketing, lifecycle marketing, marketing operations, revenue operations, or GTM engineering or a related B2B SaaS role.

Hands-on CRM management/ownership as an admin or power user, including properties, lifecycle stages, workflows, lists, scoring, and reporting.

Experience building data enrichment, lead scoring, and routing, including AI or predictive scoring approaches.

Experience building behavior-triggered lifecycle programs across email and in-app channels.

Strong funnel reporting and analytics skills: defining stages and conversion metrics, building dashboards, and working comfortably with data in spreadsheets or BI tools. Clear, concise writing, from lifecycle copy to experiment readouts to leadership summaries. Strong project management and systems thinking, with a habit of documenting what you build.

Preferred

QualificationsExperience with CACFP, childcare, child nutrition, education, government programs, or other regulated industries is a huge plus, but not a requirement. CACFP has its own language, regulations, acronyms, and complexities. If you don't, you'll be surrounded by an exceptional team of people who do, and we'll help you get up to speed.

Experience with vertical SaaS, multi-product portfolios, or marketing to both SMB and enterprise or public-sector buyers. CRM certifications (Marketing, Sales, or Operations related) or hands‑on experience with CRM AI and data enrichment features.

Technical comfort beyond the UI: SQL, APIs and webhooks, or light scripting (JavaScript or Python) to connect systems and automate workflows. Comfort building AI‑powered workflows for research, enrichment, scoring, and content variation. We're at an exciting inflection point, taking decades of experience in childcare and child nutrition and using it to build a broader ecosystem of products for the organizations and people who help care for our communities.

We've invested deeply in understanding our customers, markets, competitors, and products. If you want to own the systems, run the experiments, build the lifecycle, measure the funnel, and see exactly how your work moves pipeline and adoption, you'll have plenty to dig into here. All qualified applicants will be afforded equal employment opportunities without discrimination because of race, creed, color, national origin, sex, age, disability, or marital status. #

📌 Product Growth Marketing Manager, Lifecycle & Gtm Systems (Winnipeg)
🏢 Valsoft
📍 Winnipeg