QSR brand marketing leadership awaits at barBURRITO and Barrio Burrito Bar, focused on national campaigns, menu innovation, and profitable growth.

Reporting to the VP of Marketing, the Brand Manager translates strategy into programs driving relevance, traffic, transactions, and growth. This senior marketing role spans campaigns, LTOs, product launches, pricing, menu optimization, and go-to-market strategy. Success requires restaurant marketing expertise, commercial judgment, and cross-functional execution.

Key Responsibilities

Lead the national marketing calendar from strategy through post-mortem

Own campaigns, LTOs, and product launches nationally

Guide product development, testing, pricing, and menu optimization

Translate consumer and competitive insights into brand strategies





Coordinate execution across restaurant, digital, CRM, and delivery touchpoints

Requirements

Eight-plus years of progressive marketing experience

Significant QSR, restaurant, or multi-unit foodservice experience

Brand Manager-level ownership of national campaigns

Solid commercial, analytical, and strategic execution skills

Confidence influencing leadership, franchisees, and cross-functional stakeholders

Lead QSR brand strategy, campaign execution, menu innovation, and commercial growth for barBURRITO and Barrio Burrito Bar.

📌 QSR Brand Marketing Manager (Winnipeg)
🏢 BarBurrito Restaurants
📍 Winnipeg