Company Overview

Since 1997, KGK Science has established itself as a leading contract research organization (CRO) dedicated to supporting the natural health product industry. Specializing in clinical research and regulatory consulting, we assist clients in bringing safe, effective, and compliant products to global markets within the nutraceutical, cannabis, and hemp sectors.

Position Overview The Recruitment and Marketing Manager leads participant recruitment and marketing for KGK’s Vaughan clinic site. The role has two linked mandates: (1) managing and developing the site’s Junior and Senior Recruiters so they consistently connect qualified leads with booked, attended screening visits, and (2) owning the marketing function that feeds the pipeline of qualified leads and growing the general participant database across the Greater Toronto Area (GTA).

Based at the Vaughan site, the Manager develops and maintains the participant recruitment strategy, directs paid digital advertising (primarily Meta) to market specific studies and grow the participant database, and plans and executes in-person recruitment events throughout the GTA. The Manager is accountable for Vaughan site recruitment performance and for the measurable effectiveness of all marketing activity, reporting results regularly to senior leadership.

This is an chance to take ownership of participant recruitment and marketing in a new geographical region for an established scientific organization and help shape its next stage of growth.

Qualifications

- Bachelor’s degree in Marketing, Communications, Business, or a health/life science; a combination of marketing and health/science background is strongly preferred given the dual mandate of this role.




- 3+ years of combined marketing and/or recruitment experience, including demonstrated people-management experience
- Proven record of planning and executing paid digital advertising campaigns and measuring their results with analytical tools
- Experience managing advertising budgets and multiple concurrent priorities
- Experience in clinical research, healthcare, or life-sciences marketing is a strong asset
- Familiarity with the Greater Toronto Area (GTA) market and in-person event execution is an asset

Roles and Responsibilities Team Leadership & Recruiter Management (Vaughan)

- Lead, manage, coach, and develop the Vaughan Junior and Senior Recruiters
- Set recruitment priorities and individual KPIs; monitor performance and provide regular feedback, 1:1s, and reviews
- Organize team scheduling and coverage, and oversee appointment flow at the Vaughan clinic site
- Remove obstacles, resolve escalated eligibility or participant issues, and support the team in meeting targets

Participant Recruitment Strategy

- Develop and maintain the participant recruitment strategy for Vaughan studies
- Align recruitment plans with study enrolment timelines and adjust based on funnel and recruitment metrics
- Develop, track, and analyze key performance metrics for recruitment effectiveness

Marketing & Lead Generation

- Plan, execute,



and optimize paid digital advertising campaigns (primarily Meta) to market specific studies and grow the general participant database
- Build and maintain audience targeting aligned to each study’s eligibility profile and recruitment timeline
- Develop supporting web and landing-page content and sign-up pathways that convert ad traffic into qualified leads
- Execute a range of marketing activities and tactics to drive qualified participant leads into the Vaughan recruitment pipeline

In-Person Events (GTA)

- Plan and execute in-person marketing and recruitment events across the Greater Toronto Area to recruit for specific studies and grow the general participant database
- Coordinate event logistics, promotional materials, and on-site staffing
- Record event outcome metrics and evaluate return on investment

Reporting & Analytics

- Prepare weekly reports using analytical tools to show campaign and website traffic results
- Develop, track, and analyze key performance metrics for the effectiveness of marketing activities and campaigns
- Report recruitment and marketing performance to senior leadership and recommend adjustments

Cross-Functional & Compliance

- Coordinate with clinical operations, regulatory affairs, and the London head office to align campaigns with study timelines and approval requirements
- Ensure participant-facing advertising content is accurate, compliant, and approved prior to publication
- Perform ad-hoc duties as required

Pay: $60,000.00-$75,000.00 per year

Perks

- Dental care
- Extended health care
- Paid time off
- Vision care

Work Location: Hybrid remote in Vaughan, ON L4K 4M2

📌 Recruitment and Marketing Manager (KGK Vaughan)
🏢 KGK Science
📍 Vaughan