Sales & Business Development Manager — CanadaAbout VelocityVelocity helps organizations improve workforce efficiency, visibility, and operational performance through technology. We are entering an important stage of growth in the Canadian market, and we are looking for a hands‑on Sales & Business Development Manager to help us turn that opportunity into real customers. This is not a traditional “wait for inbound leads” sales role.

Over the next 90 days, you will be responsible for actively identifying the right Canadian organizations, building relationships with decision‑makers, creating qualified opportunities, and moving prospects through the sales process. You will have marketing support behind you, including content, campaigns, lead magnets, webinars, paid advertising, social media and sales materials. Your job is to turn that activity into conversations, opportunities and customers.

Canadian

Prospecting & Market DevelopmentBuild and actively manage a targeted Canadian prospect database. Identify priority industries, organizations and accounts that fit Velocity's ideal customer profile. Build and maintain a targeted list of 100‑200+ Canadian accounts. Identify relevant decision‑makers, including CEOs, COOs, HR leaders, Operations leaders, Payroll leaders and other workforce decision‑makers. Develop account‑based prospecting strategies for high‑value opportunities.

Outbound

Sales & Relationship BuildingTake ownership of turning prospects into conversations. Conduct personalized email and LinkedIn outreach. Engage with target decision‑makers and relevant industry communities. Build genuine relationships rather than relying exclusively on high‑volume outreach.

Represent

Velocity professionally in Canadian business communities and networks.



Own the commercial pipeline from first conversation through close. Move qualified leads from marketing engagement into active sales opportunities.

Maintain accurate CRM records and pipeline stages. Provide clear weekly pipeline reporting to leadership. Own the sales conversation and drive opportunities toward conversion. Conduct discovery calls with prospective customers.

Understand the prospect's workforce, operational and administrative challenges. Clearly articulate Velocity's value proposition and business case. Prepare proposals and commercial follow‑ups. Negotiate commercial discussions within approved parameters.

Close new customer relationships. Support the transition of new customers into implementation/onboarding. Partnerships & Business DevelopmentIdentify opportunities to expand Velocity's reach through strategic relationships.

Manage partner relationships through negotiation and onboarding. Support referral and co‑selling opportunities. Identify organizations and communities that can help Velocity reach Canadian decision‑makers.

Bring real‑world Canadian market knowledge back into the business. Identify market trends and emerging customer needs. Identify gaps in the market and opportunities for Velocity. Share customer and prospect insights with Marketing, Operations and Leadership.

Help refine our Canadian ICP,



messaging and sales approach based on what you are hearing in the market. A proven B2B sales and business development professional. Comfortable owning a full sales cycle rather than only lead generation or appointment setting.

Experienced selling into organizations and working with senior decision‑makers. Highly organized and disciplined with CRM and pipeline management. Confident leading sales conversations and presentations.

Commercially minded and comfortable asking for the business. Curious about how businesses operate and able to uncover operational pain points. Familiar with the Canadian business market and Canadian workforce environment.

Workforce management technology Payroll or payroll‑adjacent technology Operations software Business process or workforce solutions Enterprise or mid‑market technology Someone who doesn't need a perfectly built sales machine handed to them. Someone who can look at a market, identify the right people, figure out how to reach them, start conversations, learn from those conversations and keep moving opportunities forward. You should also be comfortable working closely with Marketing and Leadership in a fast‑moving workplace where the sales process is still being built.

This is an opportunity to play a foundational role in building Velocity's Canadian market presence. You won't simply inherit a territory and a list of accounts. You'll help build the Canadian sales motion itself ; identifying the market,developing relationships, shaping our approach and turning early customers into the foundation for future growth.

If you are energized by the idea of building something rather than simply maintaining it, we'd love to hear from you. #

📌 Sales & Business Development Manager — Canada (Winnipeg)
🏢 Velocity Manager
📍 Winnipeg