Lead audience growth and integrated campaigns for The Globe and Mail in Toronto, using digital marketing and audience insights in a hybrid setting.The Senior Marketing Manager shapes how current audiences discover The Globe’s journalism, journalists, and products. This Toronto-based leader spans audience development, brand marketing, content marketing, and product marketing. The role oversees campaigns supporting qualified traffic, trial, consideration, and digital subscription growth.Key Responsibilities: Develop paid and organic programs increasing qualified traffic and trialImprove content discoverability across social, video, and emerging platformsPlan integrated campaigns strengthening The Globe brandLead product feature positioning, messaging,



and launch strategiesAnalyze performance and audience behavior for optimization opportunitiesRequirements: Seven or more years in audience or growth marketingExperience leading and developing a small teamProven success driving measurable audience growth supporting acquisitionUnderstanding of digital behavior, distribution, platforms, and AIExperience leading data-informed campaigns across multiple channelsApply audience development, campaign leadership, and marketing analytics to expand The Globe’s reach and support digital subscription growth.

📌 Senior Audience Growth Marketing Manager (Winnipeg)
🏢 The Globe and Mail
📍 Winnipeg