Shape Kt by Knix brand strategy through consumer insight, creative judgment, and data-informed marketing within a fast-growing DTC business.As Senior Brand Manager, you will define positioning, messaging, and value propositions for tweens and parents. You will lead integrated campaigns, develop strategic briefs, and connect paid, owned, social, influencer, PR, and e-commerce channels. The work turns audience understanding into relevant brand stories and measurable commercial results.Key Responsibilities:

Define Kt. positioning, messaging, and consumer value propositionLead campaigns for launches, seasonal initiatives, and brand momentsTranslate consumer insights into differentiated brand storiesConnect campaigns across channels, creators, communities,



and partnershipsPartner with Growth and E-commerce on measurable resultsRequirements:

Six to eight or more years in brand or consumer marketingExperience owning campaigns from insight through performance analysisStrong understanding of contemporary brand building across channelsStrong creative judgment and brief-writing experienceCross-functional leadership and comfort operating with ambiguityBring consumer instincts, creative leadership, and commercial thinking to grow Kt by Knix with tweens and parents.

📌 Senior Brand Manager Kt By Knix (Winnipeg)
🏢 Knix
📍 Winnipeg