Shape integrated media strategy for North American CPG clients at Salt Media, connecting channel decisions, audience logic, and measurable outcomes.This Senior Media Director role combines strategic direction with leadership across media planning, buying, and optimization. You will translate client briefs into scalable investment approaches and connect channel strategy with campaign narratives. Success depends on measurement expertise, platform fluency, and confident stakeholder alignment.Key Responsibilities:

Translate client briefs into integrated investment approachesAlign media investment with account strategyBuild segmentation and platform-specific audience logicLead post-campaign reporting and learning agendasCourse-correct campaigns against performance KPIsRequirements:

8–12 years of media planning, buying, or investment experienceSenior agency leadership experience of 5+ yearsCross-channel strategy leadership across client portfoliosStrong analytical acumen and optimization roadmap experienceExcellent senior presentation and communication skillsUse integrated media planning, audience expertise, measurement, and optimization to guide Salt Media’s North American client portfolio.

📌 Senior Cross Channel Media Director (Winnipeg)
🏢 SALT XC
📍 Winnipeg