Drive customer expansion and adoption marketing at Trulioo using AI-enabled workflows, lifecycle campaigns, and account signals across mid-market and enterprise accounts.Reporting to the Head of Marketing, you will build expansion marketing from the ground up. Partner with customer success and product to define signals, campaigns, and outreach. Own advocacy, case studies, and shared expansion outcomes while collaborating with RevOps and Demand Generation.Key Responsibilities:

Own expansion and adoption marketing strategy and executionBuild product usage, health, and commercial signal frameworksDesign lifecycle nurture and enterprise journey mapsMaintain customer advocacy and case study pipelinesBuild AI-enabled scoring and campaign orchestration workflowsRequirements:

At least eight years in B2B SaaS customer marketingExperience co-owning revenue targets with customer successSalesforce and Marketo or comparable platform experienceExperience improving data quality and governance with operationsDemonstrated AI use supporting adoption or expansion outcomesBring customer marketing leadership, signal architecture, AI experience, and cross-functional execution to Trulioo’s expansion programs.

📌 Senior Customer Expansion Marketing Manager (Winnipeg)
🏢 Trulioo
📍 Winnipeg