Who you are

- If you are a passionate operator with insanely high standards, this is an opportunity to build an organization you can be proud of — with a clear philosophy, operating model, creative process, and reputation inside CoLab

- You have a brand worldview. You don’t just know the mechanics of brand; you have beliefs about what makes one distinctive, memorable, and worth caring about

- You have taste backed by conviction. You push the work further. You might watch a video six times before finally realizing the first five seconds are wrong, then sit with the producer until you figure out what will make them right
- The details of the brand should be more top-of-mind for you than they are for our CEO or CMO. For some people, that sounds exhausting. For you, it’s probably your natural operating mode

- You know how to win support for your ideas. You can walk into a room where an ambitious creative idea feels too big, make the strategic case for it, and get executives excited to take the bet

- 10+ years of experience across brand marketing, creative strategy, communications, design, or related disciplines, including meaningful ownership of a brand or creative function
- A body of work that demonstrates taste backed by conviction: distinctive judgment, unusually high standards, and the ability to explain why something works or doesn’t

- Experience leading multidisciplinary teams across several of the following: design, video, content, communications, production, and campaigns

- Exceptional executive communication skills. You can challenge an idea, advocate for a bigger one,



and earn trust because your point of view is grounded in strategy
- The ability to move comfortably between setting direction and getting close to the work. You care about the big idea and the five-second edit

- Experience making complex or technical subject matter (B2B software, AI, engineering, manufacturing, or another technically complex category) compelling without oversimplifying it

What the job involves

- CoLab is hiring a Senior Director of Brand Marketing to lead brand design, multimedia, brand content, and communications. This is a team leadership role, with an existing team of 6. You will also build two competencies we don’t have today: executive communications and integrated brand campaigns

- This is your chance to make technical ideas feel consequential: to take something complex and create work that makes people understand why it matters and want to be part of the future it represents

- Shape CoLab’s brand function across design, multimedia, brand content, communications, and campaigns

- Establish the standards, operating model, and creative processes that enable exceptional work without turning the team into an internal creative-services desk





- Own how the brand shows up across every touchpoint and develop principles that make the brand easier to recognize and harder to forget

- Stay close enough to the work to know when something is almost right but not right and help the team make it better

- Partner with Product Marketing to identify the ideas CoLab should amplify, then turn them into bold, integrated campaigns

- Make complex ideas in AI, engineering, and manufacturing understandable, compelling, and worth remembering

- Push beyond safe creative when the strategy warrants it, and build the internal support required to take bigger bets

- Own a cohesive communications strategy for our CEO, CTO, and Chief Strategy Officer across earned media, bylines, social, conferences, and CoLab events

- Identify the ideas each executive can credibly own and create opportunities for them to contribute meaningfully to relevant conversations

- Oversee media relations, press releases, executive visibility, and proactive communications opportunities

- Lead and develop a multidisciplinary team spanning brand design, multimedia, content, and communications

- Give clear feedback, create shared context, and help talented specialists do the best work of their careers

- Identify where new talent, agencies, or partners can materially raise the standard of the function

Perks

- Health and dental insurance (covered at 100% for the employee)

- Unlimited PTO
- Remote/Hybrid Work: Our main office location is in St. John's, NL where we offer hybrid and remote opportunities

📌 Senior Director of Brand Marketing (Canada)
🏢 Colab Software
📍 Canada