Publicis Groupe Canada is the Canadian subsidiary of Publicis Groupe, the second largest communications group in the world and a global leader concentrated within four main activities: Communication, Media, Data and Technology.

Publicis

Canada (Publicis Canada, Hawkeye, Razorfish, Publicis Health, ThePubProductions, Nurun, Moov AI, Publicis Sports & Entertainment), Publicis Media (Starcom, Spark Foundry, Zenith), Leo Burnett (Leo Burnett Canada, Ove Brand Design, Leo Burnett Design), Saatchi & Saatchi (Saatchi & Saatchi Canada, Synergize, TPM), MSL Canada/North Strategic and Publicis Sapient.

The Senior

Director, Product Strategy owns the enterprise vision, business roadmap and market adoption strategy for Connected Solutions (Publicis Groupe’s core AI and data products). Operating as a senior individual contributor and trusted executive advisor, this person shapes strategic decisions across clients, agencies and internal leadership. They establish the narrative, commercial logic and adoption model for Connected Solutions, ensuring that individual client opportunities translate into repeatable products, scalable growth and sustained market relevance.

Set and champion the long-term product vision for Connected Solutions, aligning AI and data capabilities with client priorities, agency strategy and market opportunity. Establish portfolio-level prioritization criteria that balance client demand, feasibility, commercial potential, differentiation and strategic fit. Serve as the senior strategic voice for Connected Solutions in executive forums, client leadership meetings and cross-agency planning discussions.

Create decision frameworks and governance rhythms that keep business, product, delivery and technology leaders aligned on priorities, risks and expected outcomes. Hold the strategic boundary between product vision, tactical product design and technical execution, ensuring accountability without dictating architecture. Partner closely with the Product Lead and Delivery and Technology leadership to translate strategic intent into an executable plan.

Define positioning, packaging,



adoption pathways and service models that enable agencies and account teams to bring Connected Solutions to market consistently. Partner with growth and account leaders on pitches, proposals and strategic pursuits, strengthening the commercial story and value proposition. Turn high-value client use cases into repeatable offerings that can scale across accounts, markets and agency disciplines.

Act as a trusted advisor to C-level clients and senior internal executives, helping them understand where AI, data and automation can create measurable value. Translate complex product and technical capabilities into clear business choices, outcomes and trade-offs for non-technical audiences. Define what successful adoption and rollout look like, including client outcomes, adoption signals, repeatable use cases and indicators of commercial scale.

Develop executive-level measures of product value and use them to guide roadmap decisions, investment conversations and market expansion. Serve as the senior escalation point for product-related concerns or strategic pivots, coordinating resolution with the Product Lead and relevant partners.

Connected

Solutions has a clear, prioritized and commercially grounded roadmap understood by senior stakeholders. Individual client needs become repeatable use cases, scalable offerings and sustained commercial momentum. 12+ years of progressive experience in product strategy, marketing strategy, innovation or commercial growth, including significant leadership at the Director, Group Director or equivalent level. ~ Experience owning enterprise product or portfolio strategy, business roadmaps and rollout plans across external clients, agency networks or complex organizations. ~ Deep understanding of the agency ecosystem, ideally across creative, media, CRM and data disciplines.



~ Strong knowledge of marketing and media workflows and a practical understanding of how agentic AI and automation can improve them. ~ Solid commercial mindset, with experience connecting product capabilities to packaging, adoption, client value and scalable growth. ~ Ability to partner credibly with engineering and technical leadership while owning business strategy rather than technical delivery. ~ Bachelor’s degree in Business, Marketing, Product, Strategy or a related discipline, or equivalent professional experience. Launching or scaling agentic AI, automation, data or marketing technology solutions within CRM, media or creative organizations.

Familiarity with agency commercial models, including licensing, packaging, service tiers and value propositions. New business, growth strategy or enterprise transformation experience across multiple agencies, markets or global stakeholder groups. Candidates must be based in the Greater Toronto Area (GTA), possess valid Canadian work authorization, and be willing to commute to our downtown Toronto office. ~ Rotating 2-day / 3-day in-office schedule (Tue/Thu one week, Mon/Wed/Fri the next). ~ Extended statutory holidays (we giveour employeesthe Mondays and Fridays of provincial holidays so you can enjoy long 4-day weekends). ~WorkYourWorld” program,allowing youtoworkremotelyfor up to 6weeksinanycountrywherewehave an office (50+ countries). ~ Comprehensivegroupinsurancebenefits(medicaland dental care, vision care,psychologicalandparamedicalservices,disabilityinsurance,fertilitysupport, andgender-affirmingcare). ~ This reflects what wereasonably expectto offer based on current market data.

We use artificial intelligence (AI) tools to support parts of our hiring process. These tools assist our recruitment team but never replace human decision-making.

Publicis

Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital /familystatus, sexualorientation, genderidentity, aboriginalstatus, age, disability or persons who may require an accommodation, to apply.

📌 Senior Director, Product Strategy (Ai, Data, Advertising) (Toronto)
🏢 Publicis Groupe
📍 Toronto