Conversions Tech empowers our meal brands to achieve ambitious growth targets through a seamless and high-performing conversion funnel. As a part of the Growth Alliance, we drive the next chapter of growth for HelloFresh group by powering marketing with advanced MarTech capabilities and product innovation. We focus on (re) acquisition, conversion optimization, and data-driven growth strategies.As a Frontend Engineer in Conversions, you will build personalized web experiences that help users find the right path through our funnels.

You will focus on tailoring our user journeys based on user intent, channel and campaign data, using React, Next.Js and edge environments. You will integrate with our CMS, work with experimentation frameworks, and use AI powered tools like Cursor, Figma and Contentful MCPs to speed up design, development and testing workflows.You will collaborate with machine learning, product and design teams to deliver fast, relevant experiences. You will also play a key role in performance, keeping Core Web Vitals strong and ensuring our personalization layer remains reliable and fast across mobile and desktop.

At HelloFresh we are moving away from a model where software developers just execute tickets toward one where product engineers are trusted to own customer problems. A Product Engineer takes a problem, forms a point of view, validates it with customers and data, and ships it using AI as a force multiplier.Build and maintain personalized landing pages and funnel steps using React, TypeScript and Next.JsWork across frontend and infra tasks, including Cloudflare Workers, cache rules and Vercel Edge functionsIntegrate dynamic content and variations coming from our CMSImplement and validate A/B tests with Statsig, ensuring clean tracking and test integrityEnsure strong performance on mobile and desktop,



focusing on Core Web Vitals and low latency personalizationImplement and monitor frontend performance and error tracing using tools like Sentry and HoneycombWork with SSR and modern rendering patterns in Next.Js to balance performance, caching and personalizationUse AI tools to speed up development, UI building and content workflowsWork closely with product, machine learning and design teams to shape new personalized experiencesOwn features end to end, from design to rollout, monitoring and iterationWork beyond your specialization when the problem demands it. Shipping is the beginning of the learning cycle, not the end.Hands-on experience working with AI tooling (e.Claude Code, Cursor, Copilot) beyond casual experimentation.

You use AI agents every day. You have a practical sense of how the context you provide to AI tools shapes output quality, and how to set boundaries on AI-generated work.You have product sense and are opinionated about what should be built and why, and you can back that opinion with data and user evidence.Solid experience with React, TypeScript and modern frontend development, including strong debugging skills across frontend and infra logicHands on experience with Next.Js and edge runtimes like Vercel Edge or Cloudflare WorkersGood understanding of caching strategies and how they affect personalization and performanceExperience with web performance and frontend monitoring, including Core Web Vitals, Sentry,



Honeycomb or similar toolsExperience writing and maintaining tests at different levels, including unit, integration and end to endExperience integrating with a CMS, for example Contentful or Builder.IoExperience with A/B testing frameworks (e.You have a bias to ship. Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!We offer generous vacation and PTO to help you create a good work-life balance.A parental leave top-up program for expectant parents.From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.Food Puns - Flexible Hybrid ApproachAt HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs.

Offering remote work flexibility, along with the chance to interact and collaborate in the office are all a part of creating a great employee experience.To meet these needs, we are pleased to provide Flexible Hybrid work.

Flexible

Hybrid is a people‑first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week. Canada uses AI‑integrated technology to help us process and evaluate applications more efficiently.

While these tools assist our workflow, all final selection decisions are made by our hiring team.ENGINEERINGToronto, ON Pay Range$130,000 — $150,000 CAD #

📌 Senior Front-end engineer (remote) (Winnipeg)
🏢 HelloFresh
📍 Winnipeg