Lead guest communications strategy and content governance for Rocky Mountaineer and Canyon Spirit from Armstrong Collective’s Vancouver office. Hybrid work supports cross-functional collaboration.

The Senior Manager owns guest-facing communications across both travel brands and every journey stage. This people leader develops communication frameworks, manages content, and partners with Operations, Marketing, Technology, and Corporate Communications. The role uses guest insights, business metrics, and Salesforce Marketing Cloud experience to improve communication effectiveness and guest outcomes.

Key Responsibilities

Develop enterprise guest communication strategy across travel touchpoints

Govern templates, content libraries, standards, and performance measures

Lead pre-arrival, onboard, station, and service recovery communications

Plan messaging for disruptions,



seasonal updates, and operational changes

Present communication insights and recommendations to senior leadership

Requirements

Eight-plus years in guest communications, customer experience, or content strategy

Five-plus years leading and developing high-performing teams

Degree or diploma in communications, marketing, hospitality, or business

Experience with governance, KPIs, reporting, and multi-channel strategies

Availability for weekends, statutory holidays, and travel up to four days

Bring strategic communication leadership, content expertise, and guest insight capabilities to Armstrong Collective’s multi-brand travel experience.

📌 Senior Guest Communications Manager (Winnipeg)
🏢 Armstrong Collective
📍 Winnipeg