VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play online social games. We have an exciting opportunity to join our Account Management Analytics team in Toronto and are currently looking for a Senior Insights Analyst to join the team. As a Senior Insights Analyst, you will act as a strategic data partner across Product and Revenue teams, will collaborate with key stakeholders to understand and analyse our player behaviour and performance across our social gaming portfolio.
Insights and analysis will directly shape the player experience, drive and optimise sustainable growth and profitability. The salary range for this role is CAD 125,000.00 - CAD 138,500.00 per year. Analyze player behaviors and identify critical friction points across our social gaming portfolio to boost engagement, personalization, and long-term retention.
Oversee virtual economy health, optimizing sink/faucet balances and reward mechanics to ensure balanced gameplay and sustainable monetisation. Query and manipulate complex, large-scale databases using SQL and Python to uncover patterns, segment audiences, and deliver high-value business insights. Transform complex datasets into intuitive, self-serve visuals and executive-level dashboards using up-to-date BI tools.
Translate ambiguous business challenges into technical specifications and data requirements for Data and Product Engineering teams. Partner with platform and data science teams on data ingestion, pipeline readiness, and predictive modeling or ML initiatives. Act as a strategic data partner to Marketing, Product, and Senior Leadership, translating data into clear, high-level business recommendations. 6+ years of experience with SQL, Python and experience querying and interpreting large databases.
BA/MSc in Computer Science, Math, Statistics, Economics, or other quantitative fields.
Proven track record in data science or analytics roles, preferably within gaming, mobile, technology or digital industries, and with a focus on player analysis. Significant experience with data visualization principles and techniques using business intelligence tools (e.Tableau, PowerBI, etc.) Effectively connect data insights into clear recommendations for stakeholders and to improve business performance measurement and tracking.
Working closely with non-technical stakeholders to translate business problems into technical solutions to collaborate with Data and Product Engineering teams. Confident at presenting and engaging with senior stakeholders, including C-suite level and other leaders across the company About VGWVGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play online social games. Our high-quality, acclaimed brands include Monopoly Match, Chumba Casino, Global Poker and LuckyLand Casino, which are enjoyed by millions of players in North America.
Our Social
Plus games are based on a freemium model, meaning they are available to play at no cost, but include optional in-game purchases to enhance gameplay. We believe in our people and are committed to creating an environment where everyone feels welcome, inspired, and supported. We recognise that life is more than just work - that’s why we’re all about flexibility so you can strike a healthy balance between your personal life and career.
We inject fun into the workplace, celebrate together and create lasting memories, from a mix of in-person and online events, to social gatherings and much more. VGW Canada Inc. is an equal opportunity employer and will provide reasonable accommodation for qualified individuals with disabilities throughout the recruitment and selection process. We use an AI tool to help our Talent Acquisition team with note taking during screening interviews.
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📌 Senior Insights Analyst (Player Analytics And Economy) (Winnipeg)
🏢 VGW
📍 Winnipeg